12 April 2007
Dubai, U.A.E - Tiffany's 1837 collection is one of the best selling collections of the brand. It's stylish, has designs that go anywhere, it speaks, it moves, it works, it fits and it's fun - in short, it has the vital ingredients that make it one of the most sought after collection by the famous American jewellery house.

Coming in 18 carat gold, sterling silver and titanium, the collection is inspired by street life uptown and down, and from New York to Tokyo. Through this collection, Tiffany turns a heritage of craftsmanship to the creation of hip, urban hardware, a modern mix of sizeable links, locks, chains, cuffs and rings. Each piece is signed with 'T&CO' and '1837' which marks the beginning of an unrivalled design legacy.

The 1837 collection is at once modern and true to tradition. The contemporary motif, featuring the 'TCO 1837' hallmark, celebrates the year of Tiffany's founding. This sleek and versatile collection makes a classic fashion statement that is apt for all seasons. 

The 1837 collection shows strength in numbers with chic, highly reflective sterling silver bangles -- classic circle or square with rounded corners. Alone or stacked, the polished bangles generate a sensuous play of light and wear with ease. 

Tiffany refines the look and lore of heavy metal with the intriguing 1837 lock. It is a classic, functioning design, sculpted in 18 carat gold or silver. The lock is a symbol of secrets locked away and gleams with a powerful, captivating presence collectors so desire. Polished with a rich luster and peerless craftsmanship, the Tiffany lock is both the perfect gift and a unique personal statement, symbolic of shared emotion and secrets yet to be revealed.

The three 1837 icons, which are stylishly linked on a fine silver chain are also a beauty. Together with a wide, dimensional ring, the jewellery reflects Tiffany's reputation as master of American silver design.

These are just a few examples of the many exemplary designs of the 1837 collection. The 1837 collection is available at all Tiffany stores in Dubai and Abu Dhabi.

-Ends-

About Tiffany & Co.
Tiffany & Co. is America's premier purveyor of jewels and timepieces, as well as luxury table, personal and household accessories. It was founded in 1837 by Charles Lewis Tiffany and established on the belief that 'good design is good business'. All Tiffany & Co. designs are presented in the Tiffany Blue Box R, recognised around the world as an icon of distinction and a symbol of the ultimate gift to celebrate life's most joyous occasions.

Today, the company's 100-plus boutiques in 17 countries continue the company's tradition of excellence. In Dubai, there is a Tiffany & Co. boutique in BurJuman Centre, Deira City Centre and the latest, in Wafi City. For details, visit www.tiffany.com.

About Damas
From a humble beginning in 1907, Damas has grown to become UAE's biggest jewellery house. Not just limited to the Emirates, Damas is today a global brand. With over 200 sales points worldwide, the jewellery house boasts of its presence in the entire gulf region, including Egypt, Sudan, Jordan, Oman, and Lebanon to far off places like India, USA, Italy, Libya and the Maldives.

Nearly all big, internationally acclaimed jewellery and watch brands of the world are present at Damas. The famous retailer houses well-known names like Tiffany & Co., Mikimoto, Paspaley, Escada, Pasquale Bruni, Leo Pizzo, Laurentia, Baraka, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant. These are just a few among a list which is exhaustive.

Damas needs no introduction but the basic tenets of excellent craftsmanship, unsurpassable quality, visionary leadership, best customer service and untainted reputation are at the core of its standing. Recognising its praise worthy contribution to the jewellery industry, Damas has won many prestigious awards including the exclusive De Beers Award 2000 & 2004 for jewellery designing.

For more information, please contact:
THE IDEA AGENCY - PR Department
Telephone: +971 4 3434424
Fax: +971 4 3434305
Email: pr@tia.ae

© Press Release 2007