Abu Dhabi, UAE, October 13, 2012 - Bath & Body Works, America's most loved fragrance brand, opened a new store in Dalma Mall, their 3rd in the capital and 13th in the UAE. Dalma Mall is prominently located in The Industrial City, Mussafah, Street 19 which is opposite Mohammed Bin Zayed City and is only moments away from Maqta Bridge and the Abu Dhabi International Airport.

Fragrance fans can now enjoy an array of fun and flavorful aromas that are sure to indulge their senses. Bath & Body Works has reinvented the personal care industry with the introduction of invigorating collections of eau de toilettes and body mists, body lotions and butters, shower gels, room fragrances as well as scented candles.

The exciting range of exclusive Bath & Body Works brands available at Dalma Mall includes: the Signature Collection, the world's greatest breadth and depth of wearable, fashionable fragrances; the home fragrance range offered by Slatkin & Co.; an unparalleled Anti-Bacterial collection; personal care products from C.O. Bigelow; the Aromatherapy collection and the True Blue Spa range.

The brand takes pride in providing customers with the world's most affordable luxuries in ultra-pampering products. The Signature Collection, the "hero" brand of Bath & Body Works, offers 25 exclusive scents which are wearable, irresistible and conveniently affordable. The Signature Collection's body care is the ultimate daily indulgence for the urban woman. It has redefined how to wear fragrance by inviting women to "layer" their favorite scent, making it part of their everyday wardrobe. Wash with the shower gel, apply the body lotion, spray with an eau de toilette and apply some hand cream all in the same scent before leaving the house. A fragrant trail of scent promises to follow your every step!

The new Bath & Body Works corner store is located on the ground floor near Debenhams. The mall is open Saturday to Wednesday between 10 AM and 10 PM. On Thursday and Friday, it is open 10 AM to 11 PM.

Bath & Body Works is now available in six countries across the region with 26 outlets in the UAE, Bahrain, Kuwait, Kingdom of Saudi Arabia, Jordan, and the Sultanate of Oman. With further expansions planned, customers can look forward to even more "scent-sational" openings in the Middle East.

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About Bath & Body Works brands

Signature Collection
Signature, the "hero" brand of Bath & Body Works, houses more than 25 exclusive scents which are wearable, irresistible and conveniently affordable. The Signature Collection body care is the ultimate daily indulgence for the busy woman.

Home Fragrance SLATKIN & CO.
Slatkin & CO., created by Harry Slatkin, the legendary expert, is the premier home fragrance brand, offering a range of the highest quality of candles, developed by the best perfumers in the world. 

C.O. Bigelow
C.O. Bigelow offers authentic products, beauty solutions and timeless favorites. The brand started out as a family owned apothecary in 1838. The tried and true remedies today are a chic and eclectic assortment of problem-solution personal care products.

Aromatherapy
Aromatherapy is based on the use of therapeutic essential oils and absolutes to provide key well-being benefits. This brand provides body care using fragrance to enhance a sense of well-being.

True Blue Spa
True Blue Spa is an accessible, affordable, ingredient-driven, spa performance collection with pampering formulas and accessories to match. The products are an effective alternative to a day at the spa allowing women to indulge without even leaving their home!

About Bath & Body Works
Bath & Body Works was founded in New Albany, Ohio in 1990 and has always prided itself on the innovation, quality and performance of its products. For the past decade, Bath & Body Works has reinvented the personal care industry with the introduction of fragrant, flavorful indulgences including shower gels, lotions, candles and accessories.  With a focus on creating and offering the best products, and an emphasis on innovation from nature, Bath & Body Works is destined to become the ultimate personal care destination.  Bath & Body Works has more than 1,600 locations in the United States and is a division of the Limited Brands, Inc. family of companies that also includes Victoria's Secret, Henri Bendel, White Barn Candle Co. and C.O. Bigelow Apothecary stores. 

For further information please contact:
Melanie Fernandes
BPG Public Relations
T +971 4 295 3456 Ext 304
melanie@batespangulf.com

© Press Release 2012