Dubai, UAE - BASF, the world's leading chemical company, is set to demonstrate the applications of its durable and decorative flooring solutions to the region's food and beverage industry at Gulfood 2016.
To run from February 21- 25 at the Dubai World Trade Centre, BASF will display its flagship Master Builders Solutions brand from Stand Z5 - G58 at Za'abeel Hall. The company has designed an interactive exhibition space where visitors can test the resistance of its focus product - Ucrete, and understand how the flooring system is installed - right from the mixing process to the liquid application stage.
Shane Arbuckle, Gulf Manager of Performance Flooring and Tiling Systems at BASF, said: "Flooring is a crucial component of manufacturing units, both in terms of functionality and aesthetics. The right flooring extends the infrastructure lifespan of highly demanding food processing environments and efficiently combats bacteria, organic acids and noxious chemicals.
"BASF's Ucrete is a polyurethane resin-based system that been recognized across the market for its chemical and slip-resistance, and structural durability. In a business hub such as the GCC, Ucrete has also been appreciated for its convenient installation. The flooring system can be put back in service after a mere five hours at 10 degrees Celsius - minimizing downtime and making it easier for consumers to invest in this product. Our simulated display at Gulfood this year will provide visitors a glimpse of some of these properties."
Ucrete is known across the market as 'the world's toughest floor'. By extending the lifecycle of food processing units, reducing maintenance expenses and need for valuable raw materials at frequent intervals, and emitting low levels of harmful substances, Ucrete contributes to climate protection and energy efficiency. Ucrete's numerous features make it a robust, safe and reliable option for quality working environments. The solution has been successfully implemented in the kitchens of Dubai World Trade Centre and the Barakat Quality Plus Factory in Jebel Ali - boosting their overall quality, hygiene and safety.
As the Middle East's largest annual food and hospitality show, Gulfood will feature ingredients, processing, packaging and food logistics providers from the food and beverage production industries across the Middle East, Africa, Far East and Sub-Continent. The 2016 edition of Gulfood will convene 5,000 exhibitors from 120 countries.
To learn more, please visit:
www.gulfood.com/page.cfm/Link=68/t=m/goSection=37_117
Master Builders Solutions from BASF
Under the Master Builders Solutions® brand, BASF bundles its advanced chemical solutions for new construction, maintenance, repair and renovation of structures. Master Builders Solutions is built on the experience gained from more than 100 years in the construction industry. The comprehensive portfolio under the brand encompasses concrete admixtures, form release agents, cement additives, chemical solutions for underground construction, waterproofing solutions, sealants, repair and protection solutions, performance grouts, and performance flooring solutions.
Master Builders Solutions is backed by a global community of BASF construction experts. To solve our customers' specific construction challenges, we combine the suitable elements of our portfolio, our know-how across areas of expertise and regions, and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.
About the Construction Chemicals division
BASF's Construction Chemicals division offers advanced chemicals solutions for new construction, maintenance, repair and renovation of structures: Our comprehensive portfolio encompasses concrete admixtures, cement additives, chemical solutions for underground construction, waterproofing systems, sealants, concrete repair & protection systems, performance grouts, performance flooring systems, tile fixing systems, expansion control systems and wood protection solutions.
The Construction Chemicals division's about 5,400 employees form a global community of construction experts. To solve our customers' specific construction challenges from conception through to completion of a project, we combine our know-how across areas of expertise and regions and draw on the experience gained in countless construction projects worldwide. We leverage global BASF technologies, as well as our in-depth knowledge of local building needs, to develop innovations that help make our customers more successful and drive sustainable construction.
The division operates production sites and sales centers in more than 50 countries and achieved sales of about €2.1 billion in 2014.
About BASF
At BASF, we create chemistry - and have been doing so for 150 years. Our portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. As the world's leading chemical company, we combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of over €74 billion in 2014 and around 113,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.
© Press Release 2016
