PHOTO
Hand-made Italian craftsmanship meets Traditional UAE and GCC Men's Fashion in new agreement between Bait Al Kandora and Pakerson
Dubai - Bait Al Kandora, the first UAE National Company to design and produce national menswear in the UAE in accordance with modern, world-class quality standards, with the aim of preserving the UAE national identity has signed an exclusive distribution and agency agreement for the UAE and the GCC with Italian luxury shoe maker Pakerson.
Handmade in Italy since 1923, leather goods produced by Pakerson will be sold under the brand name "Pakerson" as well as the sub brand "Palagio" as Bait Al Kandora becomes the official partner for the region. Luxury leather items produced under the new agreement includes thefull selection of high quality sandals and leather accessories including distinctive wallets and unique bags for men.
Mr. Khaled Al Huraimel, founding partner of Bait Al Kandora, spoke of the exclusive distribution and agency agreement with Pakersonby highlighting the pride GCC nationsfeel for the national dress, he said; "The tradition of fine craftsmanship and respect for cultural heritage defines this agreement and preserves the values we proudly embrace". He continued to acknowledge the shared vision and values embraced by the two companies which led to the new agreement, noting that Pakerson is an entrepreneurial family business, honouring longstanding traditions of authenticity while developing technological and innovative techniques to meet modern standards of production and quality.
The agreement will see Bait Al Kandora and Pakerson develop a collection of the highest quality handmade sandals and leather products in addition to launching Pakerson stores across the United Arab Emirates,followed by other GCC countries over the next two years as part of a long term strategy with Bait al Kandora being the official partner for the region. The terms of the agreement are exclusively for the UAE and they specify that Pakerson leather products will also be sold exclusively in Bait Al Kandora stores.
The agreement comes just weeks after Bait Al Kandora successfully launched their new website, which provides a first-of-its-kind service, featuring the latest digital facilities to take measurements and guide clients through an easy step by step ordering process.
As a UAE National Company established in 2015, Bait Al Kandora opened its first stores in Souk Al Bahar at Dubai Mall and is currently opening its latest branches in Sharjah and Abu Dhabi.Bait Al Kandora is the first local men's fashion brand and is a symbol of the purity of heritage, a reflection of a culture that embraces change but never forgets the past.
-Ends-
For more details, please contact:
SAHARA Communications
00971 4 3298996
fahad@saharagcc.com
© Press Release 2015
