Information Affairs Authority Kingdom of Bahrain adopts Sony Professional XDCAM in migration to tapeless format
United Arab Emirates, June 19, 2011 - Sony Professional Solutions MEA (PSMEA) today announced that the IAA (Information Affairs Authority) has invested in state-of-the-art Sony XDCAM HD broadcast technology as part of its drive to deliver high quality, high definition (HD) content to viewers throughout the Kingdom of Bahrain.
Following extensive testing and evaluation, the IAA awarded the contract to Sony PSMEA for the supply of several Sony PDW-F800 Professional Disc Camcorders, PDW-HD1500 Studio Recorders, HD Monitors plus a range of accessories including wireless microphones, LCD HD colour viewfinders, portable sound mixers, portable lighting systems and recording media. The PDW-F800 Professional Disc Camcorders are equipped with a powerful 2/3" CCD and their recording format (XDCAM HD 422) provides an ideal combination of efficient workflow, data security and economy in a future-proof digital archive medium. The solution will enable IAA to record and archive news, sports and dramatic TV content in digital HD, as well as prepare content for broadcast to the Kingdom's viewers quicker and in higher quality format.
Hideaki Nakamura, Managing Director of Sony Professional MEA, said: "This deal continues a long-standing relationship between Sony PSMEA and the IAA, supporting its position amongst the region's early adopters of the latest broadcast and production technology. Our XDCAM HD solutions assist the IAA's migration to a tapeless format, providing a platform for high quality HD recording, editing, broadcast and archiving of TV content in the Kingdom. Sony PSMEA has been active in the Middle East for more than two decades and we are delighted to bring our experience and state-of-the-art technologies to projects such as this that raise standards in the region's broadcast industry."
H.E. Sheikh Fawaz Al Khalifa, President of the Information Affairs Authority, said: "The IAA is committed to improving the standard of content broadcast through our TV stations, providing citizens with better quality news and entertainment programmes. The foundation of this is the cutting-edge technology that we use and, in selecting Sony's XDCAM solution, we can be confident that we have the right tools to improve skills and promote creative talent for quality enhancement in the resulting content."
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About Sony Professional
Sony Professional, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers. With over 25 years' experience in delivering innovative market-leading products, Sony Professional Solutions MEA FZ LLC is ideally placed to deliver exceptional quality and value to its customers. Sony's Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals. Collaborating with a network of established technology partners, Sony delivers end to end solutions that address the customer's needs, integrating software and systems to achieve each organisations' individual business goals. For more information please visit www.pro.sony.eu/mea
For further information please contact:
Anu Thomas, Sony Professional
Tel: +971 4 3909 626
email: anu.thomas@eu.sony.com
web: www.pro.sony.eu/mea
Rawiya Shihabi, Hill and Knowlton
Tel: +971 4 334 4930
email: Rawiya.Shihabi@hillandknowlton.com
© Press Release 2011
