Dubai, UAE -- March, 16 2010. This year, Azadea Group is opening 14 of its premium brand names at Mirdif City Centre. Today, Zara, Massimo Dutti, Bershka, Pull and Bear, Oysho, Promod, Uterque, Sunglass Hut, Virgin Megastore and PAUL Restaurant & Bakery will open their doors to the public. Additionally, Mango and kösebasi will be launched in May, soon followed by The Butcher Shop & Grill in the summer and finally the opening of Gymboree in the fall. These openings will add a 6,500 sq meters to the 46,236 sq meters Azadea already manages in the UAE and to the 153,000 sq meters it manages in all countries of operation.

"We are looking forward to expanding our portfolio in the UAE with these new stores' openings," says Adrian Lee UAE Country Manager of Azadea Group. "The City Centre name has become synonymous with fashion, leisure and entertainment and we are certain that Mirdif City Centre will be a key destination for the entire family."

Mirdif City Centre is a complete interactive leisure concept which will host approximately 430 outlets including fashion stores, restaurants, spa, fitness centre, an entertainment zone, an 'edutainment' kids' centre and a 10-screen multiplex cinema. The centre has direct access from Emirates Road and Tripoli Street and will spread over a total 196,000 sq meters gross leasable area.

Azadea Group is the owner and operator of leading international franchise retail concepts in the Middle East, North Africa region as well as Romania. The group has been managing a strong network of over 30 retail franchised brands for more than 25 years. With a solid infrastructure and 6,000 employees operating more than 350 stores, Azadea continuously strives to bring its customers a wide selection of the world's exciting brands coupled with an entertaining shopping experience.

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For further information please visit www.azadea.com

Contact:                                                                                                                   
Ms. Mona Labban
Tel: +961 1 835111
mona.labban@azadea.com

© Press Release 2010