16 April 2012
AXA Gulf speeds up its expansion strategy in the UAE

Expands its footprint in the UAE to better service its clients

As part of an expansion strategy aimed at increasing its geographical footprint in the UAE and the Gulf, AXA Gulf - one of the largest and the leading non-life international insurers in the Middle East - today announced the opening of its new customer service centre at Dubai Internet City [DIC].

The new service Centre has opened on the 15th of April and will be managed by AXA Service Company, the wholly-owned service subsidiary of AXA Gulf formed to consolidate and streamline the company's sales support functions and services.

This new state of the art service hub is the second AXA Service Centre in Dubai, following the one operational at Dubai Outsource Zone. The new service centre, to be located in Building 6 at DIC, will offer the entire gamut of AXA services including claims management, policy renewal, documentation and information on all personal, SME's and commercial products.

The new office is aimed at offering a strategic and accessible location to boost AXA customer convenience and provide a one-stop destination for all a variety of insurance needs - part of its mandate to extend world-class service backed by unique insurance solutions.

Customers will also be able to log onto AXA's website on dedicated PCs where they will be able to get free quotes and buy entirely online any personal lines products (car, home, travel, health and personal accident). Also, staff will be available from 8AM to 6PM to answer and support customers for any insurance needs you could have.

In comments on the new service centre, Mr. Jérôme Droesch, CEO of AXA Gulf, said: "In the past few years, AXA Gulf, through its subsidiary AXA Service Company, has demonstrated its commitment to being available, reliable and attentive. We have invested in state-of-the-art service and call centres besides extending our presence through offices and walk-in shops, thus providing a unique range of contact points for our customers. We have also enhanced our online services to enable customers to transact their insurance needs from their homes or offices."

He added: "We have always believed in providing a huge difference to the satisfaction of our customers - the new service centre is an important part of our total client experience and hope it will push the satisfaction of our customers above its current level of 75%. Our success is mainly attributed to our endeavours in delighting our customers by surpassing expectations.We value our customers and their needs, and ensure that they receive timely advice, assistance and care that they deserve - and we are confident that the new service centre will effectively cater to all insurance needs, be it individual, commercial or SMEs. It seems it has been well received as we grasped several recognitions last year notably the award of the insurer of the Year at the latest MENA Insurance awards ceremony. Please be assure that we will continue to invest in 2012 to support our aim of becoming the preferred insurer for our customers and partners alike"

Malek Al Malek, Managing Director, Dubai Internet City and Dubai Outsource Zone, said: "I congratulate AXA on its growing regional footprint. The new operation takesour collaboration to the next level. We are confident that the world-class infrastructure and business support services provided at Dubai Outsource Zone has played a key role in influencing their decision to build upon their synergy and set up a service center at Dubai Internet City.

"We remain committed to supporting AXA in achieving its business objectives. We believe that the opening of the AXA service center will help the company streamline its services and cater to a wider consumer base."

The service centre in DIC will also extend other services such as claims registration, endorsements and vehicle registration renewal.

About AXA Service Company (A.S.C.)
AXA Services Company (A.S.C.) is fully owned subsidiary of AXA Insurance Gulf operating from its offices in the Dubai Outsource Zone. A.S.C. has been formed to consolidate all of AXA Insurance Gulf's sales support functions and services to ensure a centralized control. For AXA Insurance, it means the conversion and streamlining the organization's functions. For AXA's customers it means that the required services are delivered effectively and efficiently.

This approach and the flexibility of operating from a Free Zone means that customers have access to 24 hour call centres for vital services, such as the reporting of Claims. It is this customer-centric approach that has contributed towards AXA winning prestigious awards.

About AXA in the Gulf
With a workforce of over 700 employees, 12 offices region-wide, more than 500,000 customers and 2011 gross written premium of over US$ 510 million, AXA is the largest international non-life player in the GCC offering a wide range of insurance products and services for corporate and individual customers. AXA Gulf was recently awarded Insurer of the Year 2011 at the MENA Insurance Awards, Best Medical Insurer of the Year 2011 at the Insurex Conference and Best Motor Insurance provider at the latest Car Middle East Awards.

About AXA Group
The AXA Group is a worldwide leader in insurance and asset management serving 101 million clients. For full year 2011, IFRS

revenues amounted to Euro 86.1 billion and IFRS underlying earnings to Euro 3.9 billion. AXA had Euro 1,079 billion in assets undermanagement as of December 31, 2011.

For additional information, please contact:
Alexis de Beauregard                                                      
AXA Gulf Marketing,
Tel: +971 4 4453850
Email: alexis.debeauregard@axa-gulf.com

© Press Release 2012