14 August 2005
Gartner Findings Provide Communications Leader With Crucial Pre-GITEX Boost

Avaya Inc. (NYSE:AV), a leading global provider of business communications applications, systems and services, has been listed among the leaders in a Magic Quadrant for enterprise voice portals and interactive voice responses (IVR) solutions in a 2005 report, published by research and advisory firm Gartner Incorporated.*   Such robust third-party recognition will assist Avaya in its campaign to increase adoption of voice portal and IVR adoption across the Middle East and North Africa region.

A combination of factors are responsible for Avaya's place in the Magic Quadrant, a representation of how certain vendors measure against criteria for their marketplace. Avaya's excellent marketshare and mindshare for voice response solutions, its clear vision of the market's direction and vigorous attempts to consolidate its market position are all key factors.

Avaya's campaign to capture Middle East marketshare has been particularly vigorous; the Avaya Business Partner Program continues to expand, with Almasa Distribution, EMW, Pronet and Jeraisy recently joining the reseller network to provide Internet Protocol (IP) telephony and wireless solutions to customers across the region. Having recently secured a string of major new clients, such as American Express in Bahrain, Avaya is realizing its ambitious plans for the Middle East market.

"As a number of industry sectors in the Middle East become more competitive, we anticipate that banks, utilities, and even the retail sector will invest more in voice portals and response solutions in the next few quarters," said Nidal Abou-Ltaif, Managing Director for Avaya Middle East and North Africa.

"Avaya's inclusion in Gartner's Magic Quadrant reflects the investment that the company has made in these technologies, and they are complemented by our demonstrated understanding of the MENA region's business needs," he added.

Avaya has also recently announced a range of new Avaya Voice Portal software solutions, which will soon be available in the Middle East.

The Avaya Voice Portal adopts a Service-oriented Architecture (SOA) to drive easier, more flexible deployment of speech self-service applications across an enterprise. It also includes new capabilities that help companies derive increased business continuity and greater ROI from their speech solutions, and includes the new Eclipse-based Avaya Dialog Designer for development of next generation speech applications.

"Customer service is a vital business challenge across the Middle East, and Avaya's raft of new technology will help GCC companies provide faster, personalized responses to their customers," Adou-Ltaif continued. "Companies will now be able to take advantage of speech applications to connect employees and consumers to the right person at the right time."

- Ends -

About Avaya
Avaya Inc. designs, builds and manages communications networks for more than one million businesses worldwide, including over 90 percent of the FORTUNE 500. Focused on businesses large to small, Avaya is a world leader in secure and reliable Internet Protocol telephony systems and communications software applications and services.

Driving the convergence of voice and data communications with business applications - and distinguished by comprehensive worldwide services - Avaya helps customers leverage existing and new networks to achieve superior business results. For more information visit the Avaya Web site: http://www.avaya.com

*Gartner Magic Quadrant for IVR Systems and Enterprise Voice Portals, 2005, by Bern Elliot and Drew Kraus.

For more information, please contact:
Eileen Wallis
Client Services Director
WMC FZ - LLC
P.O. Box 502281
Dubai
United Arab Emirates
Tel:   +971 4 390 1950
Fax:  +971 4 367 2801
Mobile:  +971 50 454 0860
Email:  eileen.wallis@wallismc.com

© Press Release 2005