Avaya's latest partner program exclusive to channel partners in the Middle East, Africa, and Turkey empowers resellers to address the growing mid-size market
DUBAI, UNITED ARAB EMIRATES: Recognizing the unprecedented opportunity to address the needs of millions of underserved mid-size enterprise across the Middle East, Africa and Turkey, or the companies earmarked to become 'The New Big' enterprises of tomorrow,' Avaya, a leading global provider of business communications applications, systems and services, has launched their a region-specific program for AvayaConnect partners.
The program, designed for AvayaConnect partners, is set to aggressively address and understand the needs and challenges of the mid-market throughout the Middle East Africa and Turkey, which requires simplified solutions that meet changing customer demands for collaboration and mobility while still keeping costs low. Avaya's new program is fully fledged with sales incentive that motivates partners' sales teams to win more deals as well as rewards the partner organization with aggressive rebates schemes when increasing revenue in the midmarket segment.
The program also provides a seven day course for channel partners held at the company's new regional training center at Dubai Silicon Oasis, partners will learn new sales methods, as well as receive sixteen training certificates in voice, data, video and networking, which will empower our channel in addressing the full needs of their customer's. On top of these program benefits, Avaya will offer marketing funding support to participating partners to take their message out to the market.
"Evolving with the regional market and supplying our channel with the tools and solutions needed to address its fastest-growing segment - SMEs -- is key for us at Avaya," said Nidal Abou-Ltaif, VP of Middle East, Africa, and Turkey. "Avaya's aggressive new program enables our channel partners to address the challenges faced by the region's mid-size enterprises, sometimes referred to as the 'ants of the economy' as despite of the lower number of staff than large organizations, they carry more than 20 times their weight in terms of productivity."
Avaya has the solutions to properly equip its channel partners in resolving the challenges faced by mid-sized organizations. The new program will assist Avaya partners in increasing gross margin and profitability, without requiring complex engineers to install the solutions, which will enable them to address all the needs of their customers at lower costs. By providing solutions that are affordable and simple to use giving the regions mid-size businesses - The New Big - competitive advantage, cost savings and the ability to grow.
About Avaya:
Avaya is one of the global leaders in business communications and collaboration, providing unified communications, contact centers, data solutions and related services to companies of all sizes around the world. For more information please visit www.avaya.com.
Certain statements contained in this press release are forward-looking statements. These statements may be identified by the use of forward-looking terminology such as "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "might," "plan," "potential," "predict," "should" or "will" or other similar terminology. We have based these forward-looking statements on our current expectations, assumptions, estimates and projections. While we believe these expectations, assumptions, estimates and projections are reasonable, such forward looking statements are only predictions and involve known and unknown risks and uncertainties, many of which are beyond our control. These and other important factors may cause our actual results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. For a list and description of such risks and uncertainties, please refer to Avaya's filings with the SEC that are available at www.sec.gov. Avaya disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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