Dubai, November 20, 2011 - Audi is making it even easier to purchase an approved used car from its model range in the Middle East, with the November launch of its new web-based Audi Approved Vehicle locator for Jordan, Saudi Arabia, Oman, Kuwait, Bahrain and the UAE.

The online locator is developed on a new platform that can be accessed from www.audiapproved.com and is integrated within the dealer and Audi Middle East websites. It offers a premium search experience and detailed information on cars available in stock, in both Arabic and English languages.

All vehicles on the Audi Approved Vehicle locator have prices and specification details including interior and exterior imagery. The site boosts over 4,000 vehicle images and allows visitors to select specific model searches, as well as choosing the currency. Other options include e-mail a friend or locate a dealer, with maps, directions and opening times of Audi Approved dealerships across the region.

"The new Audi Approved Vehicle Locator is the best and most convenient way for our existing and prospective customers to find an official pre-owned Audi", said Jeff Mannering, Managing Director Audi Middle East. "We developed the platform in line with our overall strategy to delight our customers and are confident it will be a great success."

All Audi Approved pre-owned models are put through a rigorous testing program by trained Audi engineers called Audi Approved:plus, which includes 110 thorough multi-point checks. The car undergoes mechanical, bodywork, interior and electrical inspections, as well as a full road-test. Only after passing all this does the car make the grade as Audi Approved.     

If any of the multi-point checks highlights any irregularities, the vehicle is reconditioned with Audi Genuine Parts, before it reaches the forecourt. In addition, as part of the Audi Approved:plus program, customers benefit from a minimum 12 month warranty and 24-hour Audi Roadside Assistance.

Jeff Mannering added; "The pre-owned car industry is a growing business in the Middle East, as customers are on the look-out for a good deal, but do not want to compromise on quality. Audi used car sales have increased by 51 percent over 2010. We currently have a large number of customers looking for quality approved used cars with full service history and we are eager to increase the number of cars on offer."

-Ends-  

The Audi Group sold around 1,092,400 cars of the Audi brand in 2010. The Company posted revenue of €29.8 billion and an operating profit of €1.6 billion in 2009. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Győr (Hungary), Changchun (China) and Brussels (Belgium). Aurangabad in India saw the start of CKD production of the Audi A6 at the end of 2007, of the Audi A4 in early October 2008 and of the Audi Q5 in July 2010. Production of the new Audi A1 has been running at the Brussels plant since May 2010. The Company is active in more than 100 markets worldwide. AUDI AG's wholly owned subsidiaries include AUDI HUNGARIA MOTOR Kft., Automobili Lamborghini Holding S.p.A. in Sant'Agata Bolognese (Italy) and quattro GmbH in Neckarsulm. Audi currently employs around 60,000 people worldwide, including around 46,600 in Germany. Between 2011 and 2015 the brand with the four rings is planning to invest around €11.6 billion, mainly in new products, in order to sustain the Company's technological lead embodied in its "Vorsprung durch Technik" slogan. By 2015, Audi plans to increase the number of models in its portfolio to 42.

Audi has long been fulfilling its social responsibility on many levels - with the aim of making the future worth living for generations to come. The basis for Audi's lasting success is therefore formed by environmental protection, the conservation of resources, international competitiveness and a forwardlooking human resources policy. One example of AUDI AG's commitment to environmental issues is the newly established Audi Environmental Foundation.

AUDI AG's commitment to the region was confirmed through the foundation of its fully owned subsidiary in 2005. The current Middle East model range comprises the A1, A3 Sportback and A4, the A5, S5 and RS 5, the A5 Sportback and A5 Cabriolet, the A6, TT Coupe/Roadster and TT RS Coupe, the A7, A8 L, Q5 and Q7, the R8, R8 V10, the R8 Spyder V10 and R8 GT. 

© Press Release 2011