Dubai, United Arab Emirates: Atelier House Hospitality, a full-service hospitality and asset management firm based in New York City with a fully operating office in Dubai, has announced that it is bringing a taste of Egypt to the UAE in partnership with KHOFO, a new home-grown restaurant concept that will be based in Marsa al Seef, Dubai Creek.

Ahmass Fakahany, CEO of Atelier House Hospitality and its parent company Altamarea Group, commented: “In Dubai’s saturated and highly competitive F&B market, it is essential to offer customers exciting, differentiated concepts that stand out as more than just dining venues. This is exactly what we aim to achieve at KHOFO, which will transport guests to ancient Egypt with its unique interiors, and allow them to dine like pharaohs with a menu that is inspired by wholesome Egyptian flavours and ingredients. As the F&B market continues to mature and diversify, we are pleased to be promoting home-grown concepts like KHOFO, and look forward to welcoming guests for a memorable experience.”

KHOFO features majestic columns, hieroglyphic murals and Egyptian architectural cues throughout, conjuring up the lavish palace of Khufu, who ruled Egypt during the Fourth Dynasty. Ancient Egyptian design has been reimagined for a contemporary international audience and the restaurant will also be brought to life with friendly, attentive service.

KHOFO’s casual dining menu offers cold and hot appetisers, soups, salads, stews, tajins, Mashawi, seafood, and desserts. Guests will have the chance to taste authentic, Egyptian-inspired dishes served up in a new setting and a modern style, such as a distinctive Egyptian breakfast, Chicken Broth with Orzo, Alexandria Hawawshi and a range of traditional Kibda, as well as sweet delights like Basbousa, Mahalabia and Um Ali.

In the run-up to the highly-anticipated launch of KHOFO, Atelier House Hospitality is supporting the restaurant with pre-opening services including financial feasibility, hiring, procurement, marketing, and menu development and engineering. The company will also provide operational services once KHOFO has opened its doors to the public.

Atelier House Hospitality has been operating in the F&B business for 10 years and the firm’s established expertise has earned it a place on the D3 F&B Council as well as Dubai’s F&B Council. The firm is led by CEO Ahmass Fakahany, Managing Partner Michel Mroue, and Managing Director Panchali Mahendra, who are all respected leaders in the F&B industry.

Across the world, Atelier House Hospitality’s award-winning restaurants have earned Michelin stars and prestigious accolades from trusted names including the James Beard Foundation, Esquire Magazine, Forbes, New York Magazine, Open Table, The New York Times, Financial Times, Time Out, Trip Advisor, Vogue and Zagat, among many other international publications.

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About Atelier House Hospitality

Atelier House Hospitality, a subsidiary of the Altamarea Group, is a full-service hospitality and asset management firm based in New York City with a fully operating office in Dubai, UAE. The firm’s Dubai office was established to open up a two-way channel between the USA and the GCC, providing brands with joint access through global perspective and local know-how to expand their F&B concepts internationally.

Through its seamless end-to-end consultancy process, Atelier House Hospitality supports businesses throughout the market positioning, conceptualisation, launch and operation stages of establishing leading food and beverage destinations. The firm has a proven track record of success stories and is behind some of the world’s most exciting dining destinations, with 17 successful restaurants across Hong Kong, Istanbul, London, New York, Shanghai and soon Dubai.

Atelier House Hospitality has been operating in the F&B business for 10 years and is underpinned by hard-earned know-how acquired during its years of field experience. The firm’s established expertise has earned it a place on the d3 F&B Council as well as Dubai’s F&B Council.

© Press Release 2018