29 January 2017

Manama, Bahrain - Atbahrain B.S.C.(c), Bahrain’s leading Destination Management Company has announced the launch of official sightseeing bus tours as part of the Kingdom’s drive to enhance tourism in Bahrain. The branded “Atbahrain” tour buses, which will operate daily tours to top attractions and sights in the Kingdom, will be staffed by qualified and licensed Bahraini Tour Guides and will be taking bookings from visitors and residents from the date of commencement of operations which will be the  1st of February 2017.

Commenting on the pending launch, Atbahrain CEO, Mr. Peter Cook, said: “The introduction of daily sightseeing tours to Bahrain’s tourism scene is a major milestone towards elevating Bahrain’s tourism industry and building the infrastructure for sustainable touristic success. This service addresses a gap in the sector that exists today, whilst also making Bahrain more appealing as a leisure destination to tourists.  These tours will be one of the best ways for visitors to the Kingdom to get acquainted with all that this unique island has to offer and I am confident that they will be received well by the market.”

The fully air conditioned, luxury coaches will operate seven days a week, with three exciting tours to choose from, including “Bahrain in a day”, “Explore the City of Manama” and “Friday Afternoon Escape”. The buses will take guests on tours of the Kingdom’s major landmarks and attractions and will immerse visitors in the rich heritage and traditions, while showcasing the cosmopolitan culture of modern day Bahrain.

Mr. Cook added: “Visitors can expect a highly enjoyable, informative and comfortable experience from the moment they board our bus. Our bilingual Bahraini tour guides have been trained to international standards and have a vast knowledge of the Kingdom, its history and culture.”

“The success of this great initiative has been a hugely collaborative effort, from both the Atbahrain team and our valuable industry partners, further highlighting Atbahrain’s mission to enhance Bahrain’s tourism scene together, and for the mutual benefit of, every industry stakeholder.” 

Visitors can book a bus tour at any of the Kingdom’s 4 and 5 star hotels, by calling +973 17100024 or visiting Atbahrain’s website at http://at-bahrain.com

About AtBahrain
Atbahrain is a wholly owned subsidiary of Bahrain Mumtalakat Holding Company (“Mumtalakat”).

The company is focused on developing, managing and marketing Bahrain as a travel and tourism destination, and aims to partner with key players globally and in Bahrain’s market in order to strengthen Bahrain’s proposition locally, regionally and internationally.

For Media Enquiries, you may contact:
Hamad Al Kooheji
Business Development & Marketing Manager
Direct        +973 17562601
Mobile      +973 66655444
Office        +973 17562600
Email:  hamad.alkooheji@at-bahrain.com
Website : http://at-bahrain.com

© Press Release 2017