With Access to Over 400 Million Subscribers and Estimated Business Growth of 30% by 2020
Dubai - ARPU+, the leading mobile value-added services pioneer in the Middle East and Emerging Markets is proud to announce the launch of its new platform, Connekio in the MENA region. Connekio is the latest platform launched by ARPU+ and is a consolidation for all connectivity services, marketing and messaging solutions.
The new platform by ARPU+ is also looking into further expanding into the mobile marketing solutions offered to different brands, mainly in the FMCG sector to promote their sales and revenues through engaging SMS and IVR campaigns with the users.
Medhat Karam, Managing Director, ARPU+ commented "It is our legacy business that was there since we launched ARPU+ in 2003 and now giving it focus and consolidating our connectivity infrastructure in one unified platform to better serve our customers and help them with multi offers with 360 mobile marketing coverage."
Recent researches predicts that mobile messaging and A2P communications business will reach 70b USD in 2020, and for the first time A2P revenues will exceed P2P messaging revenues. The MENA region is no exception and we are expecting to see a tremendous growth. Connekio is investing heavily to provide solutions in this domain through its network of mobile operators in the region that gives us access to more than 400m subscribers in MENA region
"The business is estimated to grow in Egypt and MENA region by 30% CAGR during the period from 2016-2020. This shows huge potential for messaging and connectivity offerings in the MENA when compared to a forecasted CAGR of 4% globally", commented Sherif Nessim, Products & Services Director, ARPU+. "This is mainly driven by more international OTT applications like Facebook, Whatsapp and Viber whose business has grown significantly in the MENA region as well as various alerts, promotional messages, news, polling contests, banking updates, flight alerts & notifications from different industries currently looking into communicating with its growing base of customers", he added.
Connekio offers enterprises, brands and media best in-class B2B solutions through an online connectivity portal that provides:
1- SMS Competition: mobile competition using one-way or two-way SMS with pointing system and draw mechanics
2- Short Number Renting: interactive messaging tool (SMS or Voice/IVR) through which any target audience could use and provide their services
3- SMS/IVR Call Centre: Customer service tool (SMS or Voice/IVR)
4- Bulk Advertising: Bulk SMS campaigns (promotions, announcements, etc.)
5- Voice Notification Solutions: outbound calls where users receive voice notes, promotions, reminders, etc.
Connekio also provides brands tools to communicate with their clients/customers via SMS and Voice where it enables them to increase sales and engagement as well as customer satisfaction. The new platform will also become a new revenue stream channel that will help grow customer loyalty and reach while enhancing relationship with customer and driving more traffic.
ARPU+ is a one-stop shop for getting access to regional SMS/IVR connectivity options in addition to SMS/IVR applications development and integrations with backend systems. ARPU+ has a network of more than 40 operators in the region with local offices in 14 countries across the Middle East.
For more information on the Connekio platform please visit www.connekio.com
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For more info please contact:
Mohammed El Batta
Fekra Communications
T: +971 4 4317178
M: +971 55 5542678
E: mohammed.elbatta@fekracomms.com
© Press Release 2016
