20 May 2004
Arab Satellite TV ad rates skyrocket during reality TV programs, and can be up to 130% of regular prime time rates.
Arab Advisors Group’s research shows that Arab TV prime time extends from 9 pm to mid-night, with Saudi Arabia as the reference time zone. Saudi Arabia’s weight as the region’s largest market dictates its dominance in regionally specific ads.
A new report, “TV Advertising Rates in the Arab World” was released to the Arab Advisors Group’s Media Strategic Research Service subscribers on May 20, 2004. This report can be purchased from Arab Advisors Group for only US$ 850. The 43-pages report, which has 28 detailed exhibits explains, compares and analyzes TV Advertising rates in the Arab World. The report covers five major Satellite Channels, MBC, MBC 2, LBC, Future, and Al Jazeera. Also included are two Pay TV providers, Showtime and Orbit. These channels are representative of the general channels, news channels and PAY TV channels operating in the region.
Any investment in this report will count towards a Strategic Research Service – Media subscription should the service be acquired within three months from purchasing the report.
Purchasing the report also can count towards attending the Arab Advisors Group’s Media and Telecommunications Convergence Conference in June 2004 in Amman.
“Buying TV commercial spots in the Arab world has grown over the past years with the development of Arab Sat TV stations. With the huge success of Regional Arabic stations the TV advertising rates increased dramatically, especially with the adoption of hit TV programs that attracted a huge number of audience. Examples are LBC’s Star Academy and “Miss Lebanon” with a rate of 11,000 US$, MBC Fear Factor with a rate of 10,000 US$, and Future’s Superstar with a rate of 11,500 US$ for a 30-seconds commercial spot.”Mr. Judeh Siwady, Arab Advisors Media Analyst and author of the report commented.
TV Channels set the advertising rates depending on various factors that all determine the number of viewers watching at a certain time. The main factors that determine the audience are; time of the day, day of the week, special programs, special seasons and big events.
The report has eight main sections that fully analyze the market for TV ads in the region based on the covered stations. “The rates for regional (satellite) TV station are usually higher than the rates for local TV. For example the rates for Future satellite TV’s prime time reaches 5,500 US$ while the local channel has a rate of 3,000 US$ during the same time. As for the LBC satellite channel, the rate on a prime time reaches 7,000 US$ and on the local channel during the same time, reaches 5,000 UD$.” Mr. Siwady added.
This report comes as part of Arab Advisors Group’s continued research and analysis of the Arab communications, media and information technology markets. The Arab Advisors Group is organizing a Media and Telecommunications Convergence Conference in June 2004 in Amman under the patronage of his Excellency, Dr. Fawaz Zubi Jordan’s Minister of ICT.
The Arab Advisors Group’s team of analysts in the region has already produced more than 250 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served more than 140 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm
Arab Advisors Group's Media and Telecoms Convergence Conference 2004
Meet the Arab World's Telecoms and Media leaders and decision makers, and receive complimentary comprehensive Arab Advisors Group's reports.
Attend Arab Advisors Group's Media and Telecoms Convergence Conference in Amman on June 10 and 11 2004. Contact the Arab Advisors Group or click here for full details: http://www.arabadvisors.com/Convergence2004/schedule.htm
-Ends-
Special note to the editors:
Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.
Arab Advisors Group’s Arabic name is مجموعة المرشدين العرب
Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media and technology markets.
Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover sixteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria and Morocco.
For more information, please contact the Arab Advisors Group offices. www.arabadvisors.com
Amman
Tel 962.6.5828849
Fax 962.6.5828809
PO Box 2374,
Amman 11821
Jordan
For more information
www.arabadvisors.com
arabadvisors@arabadvisors.com
Media Contact:
Dana Khatib
+962.6.582 8849
dana@arabadvisors.com
Arab Satellite TV ad rates skyrocket during reality TV programs, and can be up to 130% of regular prime time rates.
Arab Advisors Group’s research shows that Arab TV prime time extends from 9 pm to mid-night, with Saudi Arabia as the reference time zone. Saudi Arabia’s weight as the region’s largest market dictates its dominance in regionally specific ads.
A new report, “TV Advertising Rates in the Arab World” was released to the Arab Advisors Group’s Media Strategic Research Service subscribers on May 20, 2004. This report can be purchased from Arab Advisors Group for only US$ 850. The 43-pages report, which has 28 detailed exhibits explains, compares and analyzes TV Advertising rates in the Arab World. The report covers five major Satellite Channels, MBC, MBC 2, LBC, Future, and Al Jazeera. Also included are two Pay TV providers, Showtime and Orbit. These channels are representative of the general channels, news channels and PAY TV channels operating in the region.
Any investment in this report will count towards a Strategic Research Service – Media subscription should the service be acquired within three months from purchasing the report.
Purchasing the report also can count towards attending the Arab Advisors Group’s Media and Telecommunications Convergence Conference in June 2004 in Amman.
“Buying TV commercial spots in the Arab world has grown over the past years with the development of Arab Sat TV stations. With the huge success of Regional Arabic stations the TV advertising rates increased dramatically, especially with the adoption of hit TV programs that attracted a huge number of audience. Examples are LBC’s Star Academy and “Miss Lebanon” with a rate of 11,000 US$, MBC Fear Factor with a rate of 10,000 US$, and Future’s Superstar with a rate of 11,500 US$ for a 30-seconds commercial spot.”Mr. Judeh Siwady, Arab Advisors Media Analyst and author of the report commented.
TV Channels set the advertising rates depending on various factors that all determine the number of viewers watching at a certain time. The main factors that determine the audience are; time of the day, day of the week, special programs, special seasons and big events.
The report has eight main sections that fully analyze the market for TV ads in the region based on the covered stations. “The rates for regional (satellite) TV station are usually higher than the rates for local TV. For example the rates for Future satellite TV’s prime time reaches 5,500 US$ while the local channel has a rate of 3,000 US$ during the same time. As for the LBC satellite channel, the rate on a prime time reaches 7,000 US$ and on the local channel during the same time, reaches 5,000 UD$.” Mr. Siwady added.
This report comes as part of Arab Advisors Group’s continued research and analysis of the Arab communications, media and information technology markets. The Arab Advisors Group is organizing a Media and Telecommunications Convergence Conference in June 2004 in Amman under the patronage of his Excellency, Dr. Fawaz Zubi Jordan’s Minister of ICT.
The Arab Advisors Group’s team of analysts in the region has already produced more than 250 reports on the Arab World’s communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group’s (www.arabadvisors.com) Strategic Research Services (Media and Telecom). To date, Arab Advisors Group has served more than 140 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on http://www.arabadvisors.com/clients.htm
Arab Advisors Group's Media and Telecoms Convergence Conference 2004
Meet the Arab World's Telecoms and Media leaders and decision makers, and receive complimentary comprehensive Arab Advisors Group's reports.
Attend Arab Advisors Group's Media and Telecoms Convergence Conference in Amman on June 10 and 11 2004. Contact the Arab Advisors Group or click here for full details: http://www.arabadvisors.com/Convergence2004/schedule.htm
-Ends-
Special note to the editors:
Kindly use Arab Advisors (not AAG) when abbreviating Arab Advisors Group. AAG is not a suitable abbreviation since it conflicts with the name of another company not related at all to Arab Advisors Group.
Arab Advisors Group’s Arabic name is مجموعة المرشدين العرب
Arab Advisors Group provides reliable research, analysis and forecasts of Arab communications, media and technology markets.
Arab Advisors Group Strategic Research Services (Media and Telecoms) are annual subscriptions. The services cover sixteen countries in the Arab World: Lebanon, Syria, Jordan, Palestine, Iraq, Egypt, Saudi Arabia, UAE, Kuwait, Qatar, Bahrain, Oman, Libya, Tunisia, Algeria and Morocco.
For more information, please contact the Arab Advisors Group offices. www.arabadvisors.com
Amman
Tel 962.6.5828849
Fax 962.6.5828809
PO Box 2374,
Amman 11821
Jordan
For more information
www.arabadvisors.com
arabadvisors@arabadvisors.com
Media Contact:
Dana Khatib
+962.6.582 8849
dana@arabadvisors.com
© Press Release 2004
