Dubai, United Arab Emirates: Aquaplex – a leading distributor of plumbing solutions, hardware and bathroom fixtures has announced its collaboration with Groupe Atlantic - France, a specialist thermal comfort solution provider, to introduce energy-efficient ‘Water Heaters’ in the UAE market.

The collaboration was announced in the presence of VIPs, dignitaries and key members of both organisations. The collaboration entails Aquaplex to distribute Groupe Atlantic’s range of water heaters, which are designed to respond to the specific needs of the Gulf region.

Commenting on the new collaboration and the launch of the product range, Ravi Hinduja, Director of Aquaplex FZE said, “We are pleased to associate with Groupe Atlantic and bring in their expertise to our Souq distribution vertical. Groupe Atlantic is known for its expertise in the HVAC industry, and we are confident that this new superior product offering will reinforce our presence in the market, whilst helping us foray into untapped markets.”

He added, “With the launch of the new product, we are expanding our existing range and evolving with the changing lifestyles of our customers, to offer products that live up to their unique requirements. While the introduction of the energy-efficient water heater is based on the market demand, it is a part of our business strategy to strengthen our presence in the industry.”

It has been observed that the market for energy efficient water heaters in the Middle East is witnessing a great demand. Global and Middle East Water Heater Market is expected to cross USD 2.5 Billion by 2024. Increasing demand for energy efficient systems coupled with favourable regulatory policies toward carbon emissions will foster the Middle East water heater market. The green growth strategies adopted by the Middle East countries including solar powered heating solutions is another factor that determines the product demand.

A Gala Launch function was hosted jointing by Aquaplex & Groupe Atlantic in Dubai, Ajman, Abu Dhabi & Al Ain.

“We are thrilled to associate with Aquaplex. The company is known for its cutting-edge service levels in the market, and we are confident that this collaboration will further enhance our status as the providers of world-class, energy-efficient water heaters,” said Mr. Mazen ALDABIE Country Manager –Groupe Atlantic.

While the new water heaters will offer the best of both brands prowess; cutting-edge technology and premium design it will also be available in a large choice of capacity, shapes, design and technologies to match the requirements of its customers. In addition, the heaters are equipped with smart functions, to achieve great energy savings.

Since its establishment in the UAE, Aquaplex has etched a name in the market for its qualitative products and service excellence. The recent association with Groupe Atlantic will help the brand foster its development throughout the region.

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