DUBAI, United Arab Emirates: Apple® recently introduced the new wireless Magic Mouse, the first mouse to use Apple's revolutionary Multi-Touch™ technology. Pioneered on iPhone®, iPod touch® and Mac® notebook trackpads, Multi-Touch allows customers to navigate using intuitive finger gestures. Instead of mechanical buttons, scroll wheels or scroll balls, the entire top of the Magic Mouse is a seamless Multi-Touch surface. Magic Mouse comes standard with the new iMac® and will be available in three to four weeks.
"Apple is the Multi-Touch leader, pioneering the use of this innovative technology in iPhone, iPod touch and Mac notebook trackpads," said Philip Schiller, Apple's senior vice president of Worldwide Product Marketing. "Apple's Multi-Touch technology allows us to offer an easy to use mouse in a simple and elegant design."
Magic Mouse features a seamless touch-sensitive enclosure that allows it to be a single or multi-button mouse with advanced gesture support. Using intuitive gestures, users can easily scroll through long documents, pan across large images or swipe to move forward or backward through a collection of web pages or photos. Magic Mouse works for left or right handed users and multi-button or gesture commands can be easily configured from within System Preferences.
The Magic Mouse laser tracking engine provides a smooth, consistent experience across more surfaces than a traditional optical tracking system. Magic Mouse uses Bluetooth wireless capabilities to create a clean, cable-free desk top and its secure wireless connection works from up to 10 meters away. To extend battery performance, Magic Mouse includes an advanced power management system that works with Mac OS® X to automatically switch to low power modes during periods of inactivity. The wireless Magic Mouse is powered by two AA batteries which are included.
Availability
Magic Mouse comes standard with the new iMac and is available in three to four weeks through Apple Authorized Resellers. Magic Mouse requires Mac OS X Leopard® version 10.5.8 or later.
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About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.
Apple, the Apple logo, Mac, Mac OS, Macintosh, iPhone and QuickTime are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
About Arab Business Machine Limited
Established in 1986 and based in Dubai, Arab Business Machine Ltd (ABM) is Apple's representative for the Middle East region. ABM also provides consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.
ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).
ABM sells through its network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia. The company is a member of the multinational MDS Holding Group (www.mdsholdings.org).
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Zeina Abdalla
Hill & Knowlton
zeina.abdalla@hillandknowlton.com
+971 4 4055 647
Shaden Abdellatif
Hill & Knowlton
shaden.abdellatif@hillandknowlton.com
+971 4 4055 663
© Press Release 2009
