Bersun Erturk wins top honors with LOCT coffee table whilst Norah Al Twaijri's 'Rest and Read' chair grabs second place
The winners of the inaugural 'FoID Product Design Competition' organized by the Association of Professional Interior Designers (APID), an organization representing professional interior designers in the Gulf region, were awarded at a gala dinner during the inaugural Festival of Interior Design at The Address Hotel. Bersun Erturk bagged top honors for his entry - 'LOCT' - a coffee table, while Norah Al Twaijri won second place for her multi-functional chair called 'Rest and Read'. Coming in at third and fourth place respectively was a decorative light fixture called 'Azpire' by Shersha Sarith and a uniquely designed table called 'Loop Concept Table' by Rami Al Khatib. The competition was aimed at showcasing the creativity and talent of the local design community and was opened to members of the design industry and local community including individuals, groups or any design-based firms.
Erturk's entry was recognized for its representation of the strength of family ties by using the traditional octagonal Islamic pattern. 'LOCT' is a coffee table that shows the designers intrinsic focus on detail, where every leg of the table supports the one next to it thereby creating a free standing furniture piece. Norah Al Twaijri's entry, 'Rest and Read,' consists of a seating area, two compartments for books or magazines and a right armrest that is flat to be used for writing or holding plates or cups.
"We would like to congratulate the winners of the 'FoID Product Design Competition' who truly exceeded our expectations in terms of design, concept and creativity," said Farida Abdulla Kamber Al Awadhi, President, APID. "These four winners demonstrate the immense pool of talent we have in the region and also showcases their commitment to infuse traditional Arabic elements into modern and contemporary pieces. The competition has helped us achieve one of the objectives that we have set out for the inaugural 'FoID,' which is to showcase the talent and creativity of design professionals coming from the Middle East region."
Rami Al Khatib's entry entitled 'Loop Concept Table,' showcases a fluid line to form an interesting structure supporting the fulcrum points of a table. According to the designer, 'Loop' represents a part of modern lifestyle where friends can gather around it and enjoy great moments. Meanwhile, Shersha Sarith's 'Azpire' is a decorative light fixture built by joining 16 symmetrical polygonal boxes with LED's arranged in particular positions. 'Azpire' is a simple, yet complex model, designed to attract and make people admire the complex beauty that lives in every corner of the model.
"We would like to thank the designers who participated in this event, the judges who took their time out to review the entries and 'thejamjar' for hosting the exhibition of the entries. The success and the overwhelming response for this event have given us the confidence to lay the groundwork for a more exciting and activity-filled second edition of 'FoID' and the competition itself. We hope that the competition will inspire more designers to come up with engaging and creative designs that can best exemplify the talent and beauty of the region," concluded Al Awadhi.
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About Association of Professional Interior Designers (APID)APID has been formed to represent professional interior designers in the Gulf region and is the only association of its kind in the region. The Association promotes the highest professional ideals of Interior Design to client bodies, governmental and private sectors, to industry, to its membership, and to society. APID provides a platform for education and development within the design community through conferences, seminars, exhibitions and competitions. APID will assist in building connections within industry, that will help members expand their professional prospects by networking with colleagues and will give the design industry unified access to resources to market their design practice.
APID is a member of IFI - International Federation of Interior Architects / Designers and aims to have its presence in all the countries of the Middle East.
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CommuniGate Middle East
PO Box 66861, Dubai, UAE
Tel: +971 4 3988134
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© Press Release 2011
