Muscat, 11 February 2008 - Amouage, one of the leading luxury fragrance houses in the world, has re-launched its incredibly successful Dia fragrance in its newly designed bottles, livery and packaging.
The new bottles have been designed to reflect the heritage of the brand and form an element of continuity with the previous bottles to become recognizable the world over as signature pieces of the House of Amouage.
A unique fusion of French sophistication and Arab exoticism, Dia was developed to complement Amouage's first fragrance Gold, which today has become a global classic.
Adorned by pink gold embellishment, the design of the new men's bottle is inspired by the khanjar and the cap is reminiscent of ivory, whereas the women's bottle is inspired by classical Arabian architecture and the cap is reminiscent of the beautiful dome of the Sultan Qaboos Grand Mosque. Both bottles have intricately-designed wave effects in their sides and bases, reflecting the meaning of the Arabic translation of Amouage which can be translated as waves of emotion, in its most literal sense.
"Amouage's new identity has been developed to more accurately reflect the tastes and needs of the contemporary global consumer through our continued focus on international consumer mindsets and market trends," expressed David Crickmore, Amouage CEO. "Dia is the second fragrance to be presented in the new livery in our efforts gradually to phase out the traditional packaging throughout the entire fragrance collection over time. Dia is also available in our recently launched Bath & Body Collection for women, which comprises a full complement of luxurious products, providing more ways to enjoy this wonderful fragrance."
Created by internationally renowned perfumers, Amouage's Dia for women is a sophisticated and vibrant floriental fragrance that luxuriously encapsulates daytime radiance. The fragrance infuses fig, cyclamen, sage and violet leaves in the top notes with peach blossoms, rose oil and peony in the heart notes rounded off by notes of white musk, incense, vanilla and sandalwood in the base.
Dia for men is a rich and elegant daytime chypre with cistus, cardamom and frankincense in the top notes and peony, ylang-ylang and plum blossom in the heart notes with a warm sumptuous base comprised of notes of amber, patchouli and vetyver.
Amouage is available at prestigious perfumeries and department stores around the world in addition to Duty Free and Emirates Airlines. The epitome of luxury, Amouage has a stellar world-wide following including royals, global leaders and celebrities.
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For more information, please contact:
Hassan Al Saleh
Trans-Arabian Creative Communications (TRACCS)
Muscat, Sultanate of Oman
Telephone: +968 24 605-028
Fax: +968 24 605-027
Email: hassan.alsaleh@traccs.net
Or visit: www.amouage.com
© Press Release 2008
