Dubai, September 10, 2007: Sir Richard Branson's Virgin Radio International and Arab Media Group today signed an agreement to launch Virgin Radio Dubai, a new English hit music station that will launch towards the end of this year.

Virgin Radio Dubai will broadcast over Arabian Radio Network's frequency from studios in Dubai. Arabian Radio Network is a subsidary of Arab Media Group. The station will be run as a collaboration between Virgin and Arab Media Group, with Virgin providing a particular input into programming, marketing and promotions.

Sir Richard Branson, Chairman of the Virgin Group said: "I am thrilled to be launching Virgin Radio Dubai. AMG is a great partner to have and I am sure that, together, we'll build the best station Dubai has ever heard. Virgin Megastores and Virgin Atlantic have already received such a fantastic welcome in Dubai.

Virgin Radio is experiencing phenomenal growth at the moment, having announced launches in Italy, France and now Dubai in the last two months alone. We are already exploring opportunities to establish Virgin Radio in other parts of the Middle East and I have no doubt that we'll be launching many more stations over the coming years."

Abdul Latif Al Sayegh, Chief Executive of Arab Media Group, said: "We are pleased to be associating with a vibrant, dynamic brand like Virgin Radio. The growth that they have experienced mirrors our plans to expand in the region, and indeed this year we will incorporate more television stations and two new radio stations.

We have a vision of filling the many niches that have been left unaddressed in popular media up to this point, and through better understanding and knowledge of our audience we will keep delivering. Virgin Radio is a major step towards achieving this vision."

-Ends-

ABOUT VIRGIN:
Virgin is a global network of businesses operating in a variety of sectors including leisure, mobile telephony, financial services, transportation and media. Virgin launched its first radio station in the UK in 1993. More recently it established Virgin Radio International to develop opportunities outside of the UK. This has led to stations being launched in Thailand, India and Italy. In July, Virgin also announced plans to launch a national radio station and music television station in France later this year.

The launch of Virgin Radio Dubai adds to Virgin's stable of successful enterprises in the UAE. Virgin Megastores launched in 2001 and now operates five outlets in the UAE; Virgin Atlantic Airways flies seven times a week between London and Dubai having commenced the service last year.

For further information, please contact: Neo Promo Media Services  +971 506 590 515.

ABOUT ARAB MEDIA GROUP:
Arab Media Group is the largest media group in the UAE with approximately 1,500 employees. It operates eight radio stations under Arabian Radio Network and is the UAE's largest radio operator. AMG's other business ventures include Awraq Publishing, a publishing house currently publishing three daily newspapers; Arabian Television Network which operates several television stations; Masar Print, AMG's printing arm; Done Events, which manages many major events; and Shoof Outdoor, an outdoor advertising division.

For further information, please contact: Jane Meikle, JiWin Public Relations +9714 361 3592

© Press Release 2007