American Tourister celebrates 75 years of providing durable travel solutions for family travelers.
It all started in 1933 when Sol Koffler put his life savings on the line to start a luggage company in Providence, Rhode Island, USA. His dream was to build a tough suitcase that could sell for a dollar. This was followed by decades of innovations focused on making family travel more durable.
The secret behind the time-tested durability of American Tourister bags has been the extremely stringent and rigorous quality tests that each design goes through before getting approved by the company. On continuous basis, randomly chosen bags are passed through the same tests to ensure that the bags produced by the factories are indeed in line with the tough ones that were conceived while designing them.
These tests include:
1. Drop test - A fully loaded bag is dropped 5 times at the corners to check its strength. Knowing that the material becomes more brittle at lower temperature, this test is done at room temperature and at a temperature of -5 degrees centigrade as well to ensure that the bags are really tough for almost any atmospheric condition.
2. Jerk test to the handle - A loaded bag is given jerks for 5000 times in quick succession to ensure that a critical part like the handle doesn't give way unexpectedly.
3. Lock test of opening and closing rapidly - The locks are opened and closed 15000 times in quick succession to ensure that American Tourister bags are almost always safe.
4. Wheel test - The wheels are made to travel a distance of 32 km with the bag being loaded to ensure that American Tourister bags run smoothly the way desired.
5. Tumble test - The loaded bag is tumbled in a big drum 25 times continuously to ensure that American Tourister bags can withstand the rough handling of bags at the airport without problems.
American Tourister inherits the strong tradition of Durability. Durable cases developed by American Tourister are capable to withstand the pressure of even the toughest quality critic, a Gorilla.
American Tourister bags also possess convenient features, such as extra expandability, quick hook system and combination locks. All this give the customers more comfort and utility making American Tourister as one of the most preferred luggage brand among family travelers across the world. This year, American Tourister celebrates its 75th year of durability and quality travel solutions. With a wide range of products like hard bags, soft bags, business cases and casual bags, American Tourister has a suitable bag for every member of the family.
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© Press Release 2008
