20 June 2016
Aloft set to bring a vibrant social scene and tech-forward mindset to the Kingdom, including the introduction of keyless entry

Riyadh, KSA - Aloft Hotels, the leading-edge brand from Starwood Hotels & Resorts Worldwide, Inc.®, will soon launch its first hotels in Saudi Arabia with the 281-room Aloft Riyadh and 262-room Aloft Dhahran, both located in key city-centre locations. The hotel concept, a first of its kind in The Kingdom, will shake up the scene with its passion for vibrant design, innovation and technology.  The hotels will also feature the country's first-ever keyless entry system.

Aloft Riyadh and Aloft Dhahran will be driven by energetic teams led by seasoned hospitality leaders.  Opening in July 2016, Aloft Riyadh will be led by General Manager, Sammy Gani.  With over 20 years of hospitality experience, Gani takes on the new role following successful positions at The Westin Boston Waterfront and Sheraton Dubai Mall of the Emirates.  Titus Rosier is the General Manager for the upcoming Aloft Dhahran, scheduled to open in August 2016.  Rosier has been with Starwood in various Sales roles for over 11 years and was most recently Director of Sales for the two St. Regis properties in Abu Dhabi.   

Both Aloft hotels will feature loft-inspired guestrooms with the brand's signature offerings, such as an ultra-comfortable plush signature bed, custom amenities, as well as fast and free WiFi throughout the property. The hotels will also offer an all-day dining restaurant in addition to Re:fuel, a 24-hour grab & go for light meals; the brand's signature w xyz lounge, the go-to hangout with a fun social vibe; a trendy rooftop terrace pool & café and a well-equipped Re:charge gym. Aimed at the mobile generation, guests will be able to make requests from the hotel via the SPG Letschat text messaging service.

The two Aloft hotels will also feature SPG Keyless--Starwood's industry-first keyless entry system that enables guests to use their smartphone or Apple watch as a room key. 

Follow facebook.com/aloftriyadh and facebook.com/aloftdhahran for more details.

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About Aloft Hotels
With 100 hotels in 16 countries around the world, Starwood's Aloft brand delivers a fresh approach to the traditional staid hotel landscape. For today's (and tomorrow's) connected, curious and communal evolving global traveler, the Aloft brand offers a tech-forward, vibrant experience and a modern style that is different by design. For more information, please visit www.alofthotels.com/experience.

Press Contacts:
Chandan Belani                                                                                    Dana Sleiman
Regional Director of Communications                                             ASDA'A Burson-Marsteller
Starwood Hotels & Resorts Middle East                                           Tel: 971-4-4507600
Tel: +9714 307 9919                                                                          starwood@bm.com                            
Chandan.Belani@starwoodhotels.com                                             

© Press Release 2016