Almasa IT Distribution to distribute Proview LCD and CRT monitors exclusively in the UAE
Almasa IT Distribution is also authorised to sell into GCC countries
Proview monitors to be priced at least 10% lower than competitive brands
Dubai, UAE - Monday, 7 August 2006 - Almasa IT Distribution today announced that the company has signed an exclusive distribution agreement with Proview Middle East. Proview is one of the Top 4 computer monitor manufacturers in the world and markets its products under its own as well as other brand names through its extensive distribution network worldwide.
Almasa IT Distribution is authorised to distribute Proview LCD and CRT monitors exclusively in the UAE. In addition, the company is authorised to sell into the GCC countries.
Charlies Chi, Managing Director of Proview Middle East, said "Proview is delighted to have Almasa IT Distribution as our exclusive distributor for the UAE being authorised to sell the entire range of Proview LCD and CRT monitors. We understand that Almasa is a well-established and experienced distributor with a proven track record in the market. Together we look forward to make Proview a leading brand in the market."
Frank Sheu, CEO of Almasa IT Distribution, commented "The exclusive distribution agreement with Proview Middle East marks yet another step towards our strategy to enhance customer value and extending geographical coverage. The agreement is a win-win situation for both sides. It enables Proview to enter the Middle East market together with a strong distribution partner that provides in-depth knowledge of the regional channel partner infrastructure combined with the expertise of its Sales and Marketing force. For Almasa IT Distribution it means that we can provide an even wider choice of products to our customers."
Through years of endurance in satisfying the highest requirements of the world's best OEMs, Proview's products are a part of the world's Tier 1 industry standard. Proview has structured itself as a volume manufacturer who can benefit from economies of scale. They have been able to
achieve exceptional efficiency while offering very competitive pricing. Their highly efficient and productive manufacturing provides impressive result in cost savings that are passed on to customers. Proview LCD and CRT monitors are priced at least 10% below competitive brands. Despite Proview's ability to produce on such a massive level, they are flexible enough to adjust to sudden changes in customer demand and shifts in technology. Additionally, Proview has research and development teams that generate new top quality,
Proview's LCD monitors are designed for multimedia enjoyment, providing an economical solution to turn a PC into a multimedia center. Without spending money to purchase speakers and have desktop crowded, these monitors are the most affordable selection for multimedia pleasure. The slim profile and built-in power design saves the desktop space. The considerate plug-and-play design promises users an easy installation.
-Ends-About Proview Middle East:
Proview is one of the Top 4 computer monitor manufacturers in the world. Proview markets its products under its own as well as other brand names through its extensive distribution network worldwide with more than 10,000 employees in offices located in China, HongKong, Taiwan, USA, Brazil, UK, Netherlands, Belgium, Germany, Russia and the UAE.
Proview Middle East was established in Jebel Ali Free Zone in year 2003 with the vision to cater the entire Middle East and Africa (MEA) region and to bring its product range more quickly to the end user through reputed distributors. Proview Middle East is equipped with efficient sales force, RMA team with highly qualified Support Engineers. Proview has its logistics facility in Jebel Ali to stock and supply its products to distributors thus reducing the lead-time. Proview Middle East would soon start its operation of service centre in Dubai for support to the end user.
About Almasa IT Distribution:
Founded in 1996, Almasa IT Distribution is today one of the leading distributors of IT hardware and networking solutions in the Middle East and North Africa. Almasa IT Distribution works closely with the world's leading vendors such as Avaya, AMD, Asus, ATI, Extreme Networks, D-Link, Foxconn, Hitachi, Hewlett-Packard, HP Procurve, Intel, Proview, Juniper, Lenovo, Maxtor, nVidia, Samsung, Symantec, U.S. Robotics and many more. The product portfolio includes computer parts, storage devices, CPU's, memory,
multimedia products, computer systems, display devices, supplies and media to printing devices, consumer electronics, input devices, network products, software, information assurance and communication products.
Almasa IT Distribution maintains its stronghold with an experienced Sales, Marketing and Support Team to serve its customers with the best selection of IT solutions combined with an unrivalled value and service available in the market. Dedicated to the reseller channel, Almasa IT Distribution consistently delivers expert logistics to fulfil the differing requirements of the market and demands for quick product turnaround.
Headquartered in Dubai, Almasa IT Distribution operates state-of-the-art warehouses with in-country services and facilities. Apart from its main logistics hub in Jebel Ali Free Zone, the company provides in-country services in Dubai, Riyadh, and Kuwait in order to guarantee reliable logistics support, rapid response, delivery and localised in-country services to customers in the Middle East, Africa, Europe and Asia.
Almasa IT Distribution is a member company of Almasa Holdings. The group has five group companies comprising Almasa IT Distribution, The Hiring Solutions Company, Almasa Business Solutions, Performance Systems and Omniyat Properties - launched recently with a capital of AED 300 million.
Almasa Holdings employs over 350 people with some 40 different nationalities across its five member-companies. It operates in more than 60 countries, including the Middle East and North Africa, Asia and Europe.
The group has offices in 12 countries, with the biggest being its headquarters in Dubai, UAE.
For further information please contact:
Proview Middle East
FZ S1 BL 09
Jebel Ali Free Zone (South),
Dubai,
UAE
Tel.: +971 4 886 1001
Fax: +971 4 886 1002
E-Mail: proview@eim.ae
For more information please contact:
Almasa IT Distribution
Simone Viethen
Manager - Marketing Communications Department
Tel.: +971 4 3063 138
Fax: +971 4 3063 111
Mob: +971 50 6401924
E-mail: simone.viethen@almasa.com
www.almasa.com
© Press Release 2006
