Company stands out from a pool of 108 HP business partners in Middle East through excellent business growth and strong end-user focus

ALFalak Electronic Equipment & Supplies Co, a leading provider of technology-based solutions to the Middle East, has announced that it has been bestowed the Best HP Supplies Partner in the Kingdom of Saudi Arabia award during a recent ceremony held in Cairo, Egypt that honoured HP's top-performing supplies partners in the Middle East in 2008. ALFalak revealed that the coveted award - which it is winning for the second time- underscored the company's professionalism and strong commitment to high quality standards, key factors that enabled ALFalak to stand out from a pool of 29 partners in KSA.

Business growth and a customer-focused approach were the primary criteria for the Best HP Supplies Partner 2008 awards, which were also given to HP's leading partners in Dubai and Egypt. ALFalak disclosed that a key factor that has helped it achieve an excellent growth rate is its impressive portfolio of clients that includes major corporations in the Kingdom such as Saudi Aramco, STC, Saudi Airlines, Al-Rajhi Bank and Sabic.

Ahmed Ashadawi, CEO and President, ALFalak said: "The Best HP Supplies Partner award is another fitting tribute to ALFalak's commitment to improve HP's market presence in the Kingdom and showcase our dedication to address the concerns and demands of end-users. Moreover, this remarkable feat of winning this prestigious recognition for the second time reflects ALFalak's consistency in delivering quality services and the successful implementation of our long-term growth strategy. Surely, this award will further inspire us to pursue initiatives that will ensure another successful year of growth and profitability for HP and optimum satisfaction for end-users in the Kingdom."

ALFalak is a strategic partner of HP that focuses mainly on distribution of supplies. While the company boasts a prominent list of clients that includes some of the biggest organisations in the Kingdom, ALFalak is poised to further consolidate its client portfolio as the Kingdom continues to be a major consumer of ICT services and products, particularly in the fields of oil and gas, petrochemical, real estate, telecommunications, construction and finance.

ALFalak has consistently been ranked by Arab News as one of the top 100 companies in Saudi Arabia for four years. The company delivers enterprise IT solutions through a network of offices and trained technical personnel throughout the Middle East. ALFalak's portfolio of business partnerships include leading solution and software providers, hardware and consumable manufacturers, business consultancy firms and implementation specialists.

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About ALFalak Electronic Equipment & Supplies Co
With over 28 years of experience and operations throughout the Middle East, ALFalak is focused on delivering complete end-to-end solutions and provides a wide range of products and services including system solutions and consulting; system integration and networking; IPTV solutions; analytical and business intelligence and data warehousing; IT risk mitigation; enterprise resource planning; application software solutions; computer supplies and accessories; e-business; civil/general contracting; project management; and manpower outsourcing.

Since its establishment in 1981, ALFalak has been providing both public and private organizations with a unique blend of IT consultancy and customized IT solutions. Its strategic partnerships with leading  international IT companies has positioned ALFalak to meet the most demanding IT requirements of its clients, while assuring maximum client satisfaction. A list of the company's strategic partnerships include HP; Imation; Genius; 3M; Adobe Creative; Lexmark; SAS; Oracle; Testhouse; Compuware; IBM; SERENA; Sterling Commerce; TecFacs; Vanguard; Halcyon;  Ericsson; PAV Data Systems; Juniper Networks; Aruba; Alcatel-Lucent; Blue Coat; ADC; NETASQ; Codebaby; Motorola; and Secure Computing.

For more information about ALFalak, visit www.alfalak.com.

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© Press Release 2009