Alesayi Electronics opens Kingdom's first eco friendly Panasonic customer care center in Jeddah

Retail expansion plans for 2012 include more Panasonic showrooms across the Kingdom and Eco Customer Care Centers

Jeddah, 14 December 2011: Alesayi Electronics Co. Ltd., in association with Panasonic Marketing Middle East (PMM), has opened the kingdom's first eco friendly Panasonic Customer Care Center in Albawadi, Jeddah, as part of Panasonic's aim to become the number one green innovation company in the electronics industry in the Middle East.

At the ribbon cutting ceremony, senior executives from Panasonic and Alesayi were present including, Mr Khalid Alghazzi. Executive Managing Director, Alesayi Electronics, Mr. Masato Tomita, Executive Director, Corporate Management Division, Panasonic CIS, Middle East & Africa, Mr. Seiji Koyanagi, Managing Director, Panasonic Marketing Middle East and Mr. Hidefumi Kawakita, General Manager, Panasonic Marketing Middle East, Saudi Arabia office.

Alesayi Electronics Co. Ltd. is the sole agent for Panasonic in the Kingdom, and the company has one of the largest sales and service infrastructures in the Kingdom, with offices and distribution warehouses strategically located in the major and minor cities.

Due its long standing association with Panasonic, Alesayi Electronics has gained a wealth of technical expertise in repair services over the years. Accordingly, Panasonic eco friendly Customer Care Centers is dedicated to providing a superior level of after sales service and are staffed by fully qualified and certified technicians who use only genuine Panasonic spare parts.

Furthermore, to maintain the highest standards, various in-house and external training programs are conducted regularly. This ensures that all customer care representatives are up-to-date and ready to address all customer needs and demands. The technical skills of the engineers are also of the highest calibre, helping to provide rapid, reliable, and reassuring services to customers.

This new eco friendly Panasonic Customer Care Centers will provide comprehensive repair services for all Panasonic products including Air Conditioners, Audio Video products, Kitchen Appliances, Home Appliances, Health and Personal Care products, Office Automation products, Telecommunications products, and CCVE and Pro AV equipment. In addition, Alesayi Panasonic offers a Home Repair Service for items that require maintenance, servicing or repair on site at the customer's premises.

Alesayi Panasonic service network is ISO 9001:2008 certified and is one of the largest service networks in the Kingdom with nine service centers of its own supplemented by nine authorized service centers. Alesayi service centers are among the best equipped in the region, and set new benchmarks of service to customers. Alesayi Panasonic has also succeeded in achieving 30% rate of Saudization throughout its service centers across the kingdom.

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About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of 7.42 trillion yen (US$79.4 billion) for the year ended March 31, 2010. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE: PC) stock exchanges. For more information on the company and the Panasonic brand visit the company's website at http://panasonic.net.

For more information please contact:
Saeed Al Amoudi
TRACCS, Jeddah KSA
Tel: +966-2-662-5757
Fax: +966-2-639-9540
Email: saeed.alamoudi@traccs.net