Al Sawani Group, one of the Middle East's foremost fashion, accessories and home collection goods pioneers, won two awards at the Guess?, Inc. annual One World, One Brand conference in Los Angeles this month.
Held at the upscale Beverly Hilton in Beverly Hills from April 9 to 12, the conference focused on maintaining Global Brand Consistency through the underlying principle of Brand Integrity.
Al Sawani Group, the sole distributor of GUESS apparel in the MENA region, won awards for Best Business Strategy and Brand Commitment to the fashion-lifestyle brand GUESS.
Al Sawani Group's Chief Executive Officer, Mohammed Abdulghader Hafiz, received the awards on behalf of the company. Hafiz said the awards demonstrated Al Sawani's commitment to providing the latest and most stylish apparel in an exciting shopping environment to its customers in the Middle East.
"We are honored to receive two acclaimed awards for GUESS strategic development in the MENA region. To be recognized as the Best in Business Strategy and Brand Commitment amongst GUESS partners worldwide is gratifying and inspiring to continuously strive for better."
Hafiz said the brand's success in the Middle East had been achieved by the GUESS MENA Region team's dedication and efforts, headed by Issam Ellaz.
More than 650 apparel industry people from all over the world attended the conference, which was held in the same venue as Hollywood's Golden Globe Awards.
The One World, One Brand conference was an opportunity for GUESS partners and teams to come together as a family and share the brand's global goals and achievements. GUESS uses the conference to further its mission to maintain and continue its ambition to achieve Brand Globalization.
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About Al Sawani Group
Al Sawani Group was incorporated in Saudi Arabia in 1976 and has a successful 32-year track record in the Middle East. The UAE division, Al Sawani Middle East Enterprises (AMEE), was created in Dubai in 1998. Today, Al Sawani has expanded into 13 countries, including Saudi Arabia, Kuwait, Bahrain, Qatar, Iran, Jordan, Lebanon, Syria, Egypt, Sudan and Morocco.
As a marketer and distributor, Al Sawani has exclusive distribution rights to more than 30 world-renowned brand names. The Group distributes these products through a network of Al Sawani stand alone-stores and shops-in shop, as well as third party retailers.
As a retailer, Al Sawani has carved an impressive retail network encompassing various retail concepts and incorporating more than 450 free-standing and department stores in the Middle East to date. www.amee.ae
About Guess, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. Today GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the United States and Canada in fine department and specialty stores, its retail and factory stores, and on its online store GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia and the Middle East. In addition to shopping online, you can find more information about GUESS at www.guess.com.
For more information please contact:
Rechell Vasquez
Al Sawani Middle East Ents.
Mobile Number: +97150 654 7406
Tel. No. +9714 343 4448
r.vasquez@amee.ae
© Press Release 2008
