21 September 2011
Sitecom Cloud Security protects all home network devices against cybercrime and internet threats

Al Otaiba Communications, the exclusive value-added distributor of leading electronic brands in the UAE, has launched today (Wednesday, September 21, 2011) during a press conference, Sitecom Cloud Security, a unique security solution that protects all devices in a home network against cybercrime and online threats when browsing the internet.

Sitecom Cloud Security joins a list of premium-quality IT products being launched by Al Otaiba Communications to cater to the needs of UAE consumers. With internet adoption continuing to rise in the UAE, reaching 75 per cent of the population as of 2010, Sitecom Cloud Security particularly addresses the growing need to protect families against internet threats such as viruses, trojans, worms, spams, spywares, malwares, adwares, phishing and identity theft.

Khalaf Bin Saif Al Otaiba, Group CEO at Al Otaiba Group of Companies, said: "The launch of Sitecom Cloud Security reaffirms the continuing commitment of Al Otaiba Communications to deliver world-class IT solutions that create true value for UAE consumers. With this cutting-edge router, Sitecom Cloud Security adds a new layer of protection against cyber crime and other internet threats, giving families genuine peace of mind while surfing the internet. Al Otaiba Communications will continue to deliver state-of-the-art products and IT solutions from leading global brands that cater to the specific needs of UAE consumers."

Mr. Sjors Hendriks, Chief Sales Officer at Sitecom Europe BV, said: "The UAE offers huge growth potential for Sitecom Cloud Security because of the immense internet adoption in the country and the growing awareness about internet threats and cyber-crimes. We are pleased to have Al Otaiba Communications as the exclusive distributor of Sitecom Cloud Security, which gives the product instant access to our target audiences across the UAE through its comprehensive partner network. We are looking forward to leverage our strategic partnership with Al Otaiba Communications to introduce more innovative products in the UAE."

Sitecom Cloud Security is integrated in the new Pure E-motion | X-series 2.0 Gigabit Wireless Routers and Modem Wireless Routers offering built-in cloud-based protection against internet threats and cyber-crimes for home users. Once Sitecom Cloud Security is activated, the router works together with Sitecom's powerful servers positioned in various locations throughout the internet to offer maximum level of protection for home users. Sitecom Cloud Security consists of four options that offer protection when browsing the internet using any device connected to a home network such as notebooks, desktop computers, tablets, smartphones games consoles, media players, TVs and Blue-ray players.

Antivirus / Antimalware protects users from harmful, unwanted software, which has the intention of causing damage to the user's computer, interrupting the normal operation of the computer or violating the user's privacy; Antiphishing protects against cybercriminals attempting to get hold of personal details such as credit cards, via fake e-mails and websites; URL Blocking protects against malicious websites by automatically giving a warning when a user wants to access a website that contains malware; and Ad Blocking, which blocks unsolicited advertisements.

Sitecom Cloud Security does not require any special software for users to be protected, making it a genuinely user-friendly internet security solution. The software runs on the servers and is always up-to-date, so users do not have to install updates by themselves.

"Sitecom Cloud Security is not a replacement for antivirus software, but rather provides complementary features that ensure total home network protection and act as first line of defence. An up-to-date virus scanner is necessary to safely download files from offline devices such as a USB stick. It also protects against internet risks found on secure internet pages, as well as FTP and P2P connections such as BitTorrent. So while a virus scanner ensures that the house is safely locked, Sitecom Cloud Security expands the range of protection by locking the garden gate," concluded Al Otaiba. Moreover, all Sitecom range of wireless routers covered by 10 years of real warranty and complimentary free home installation.

-Ends-

About Al Otaiba Communications:
Al Otaiba Communications has been a leading exclusive value-added distributor in the UAE for the past 15 years. The company supplies leading IT brands to a network of over 1,500 power retailers, hypermarkets, specialised IT traders and convenience stores across the UAE.

About Sitecom:
Sitecom is one of the leading and fastest growing computer network brands for home and small business use. The Sitecom brand has a clear mission statement: "make it easy". Sitecom makes it easy to set up a home network and to expand it, since it converts technical products into user-friendly solutions which can be used immediately without any problems.

Simplicity is what it is all about! The mission statement "make it easy" is put into practice throughout the organization and is expressed in both the solutions and the service which Sitecom offers. All of Sitecom's products, therefore, have a 10-year warranty. Making the latest technology simple, understandable and accessible is what Sitecom stands for and we make no concessions to that.

For more information, please contact:
Orient Planet PR & Marketing Communications
Tel: +971 43988901
Fax: +971 43988941
P.O.Box: 23345, Dubai, UAE
Email: media@orientplanet.com
Website: www.orientplanet.com

© Press Release 2011