A new concept and design which is a fusion of black and red, and offers only the premium IT products from LG.
Al Jassim Electronics, one of the dealers of LG Electronics in Saudi Arabia celebrated the opening of the LG boutique. The grand opening was held at Al Rashed Mall in Al Khobar. This is a brand new concept for IT showrooms in the kingdom.
The design of the new boutique is a fusion of black and red, the signature colors of LG Electronics technology. These two colors are a combination of the LG character and slogan, "Life's good".
Al Jassim Electronics, chose Al Rashed Mall for the location of this boutique. This site was chosen since this mall is known for being one of favorite and most popular brands retail outlets in the eastern region; it also suits the premium level of LG products that are displayed. This is the same reason an outlet was also opened at Al-Faysaliah Mall in Riyadh, where the first LG boutique was opened.
The goals of l Al Jassim Electronics opening this kind of boutique are to provide a new level of premium service to their consumers in a relaxing and luxurious atmosphere that offers all premium LG IT products under one roof. The company is also planning to open more outlets throughout the Kingdom.
These boutiques offer all LG IT products including the newly launched 2007 products in the Saudi market, such as: full line-up of premium notebook-concept piano black designs (S1-15.4"/T1-14"/Z1-12"/A1, C1-10.6"), and aims to gain a competitive advantage in the market, and the "Fantasy" series LCD monitor demonstrates leadership with its innovative premium design, setting an example for its next-generation monitors. The "Fantasy" series goes one step further. The other artistic models are also available. LG's popular Chocolate design, this retractable Flash RAM USB Drive is compact, stylish and a great tool for anyone in need of an external storage device ranging from 1GB to 4GB. "Super Multi Blue" Blu-ray Disc Rewriter and HD DVD-ROM Drive (GGW-H10N) is compatible with both Blu-ray Discs and HD-DVD formats. The Super Multi Blue drive is compatible with Blu-ray Disc, DVD, CD read/write and HD-DVD-ROM (read), offering consumers with the most universal unit available. The GGW-H10N model can record up to 50GB of data.
LG is offering unique projectors that combine style and aesthetics with cutting-edge DLP projection by combining the best picture technology from DLP with LG's proprietary technology and stylish design. The innovative and modern design resembles a piece of furniture in order to make it easy to incorporate into any design scheme.
Mr. Khaled Moustafa, general manager of Al Jassim Electronics said "these boutiques are going to expand the LG brand awareness and its unique products within the Saudi market; this will lead to an increase in sales and broaden its market share".
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About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 06657.KS) is the global leader and technology innovator in consumer electronics, ome appliances and mobile communications, employing more than 72,000 people working in over 120 operations including 80 subsidiaries around the world. Comprised of four business units: Mobile Communications, Digital Appliance, Digital Display and Digital Media with global sales at USD 34.7 billion (consolidated USD 43.4 billion) as of 2005, LG Electronics is the world's leading provider of CDMA handsets, residential air conditioners, plasma panels, optical storage products, DVD players and home theatre system. For more information, please visit www.lge.com
© Press Release 2007
