10 February 2008
Eye-catching models blend the brand's signature styles with contemporary panache

Dubai, U.A.E: Al Jaber Trading presents the new Ray Ban Spring/Summer 2008 Sun Collection in styles of singular essence that combine vintage and trendy elements. As an icon of refined style and freedom, Ray-Ban is one of the world's best loved brands which since 1937 has been in an exceptional league of its own, its hallmarks being originality that has often been copied but never matched or surpassed.

"The new Sun collection for spring/summer 2008 reintroduces several of its well known shapes, in styles designed for those with a rare passion for life. Offering different models in metal and acetate, the brand will definitely impress its loyal following with the glamorous features of its latest creations", said Mr. Ahmed Jaber, Managing Director of Al Jaber Trading.

RB 3342

Eye catching due to its double bridge, this model is lightweight with a drop-lend front. Its metal arms have plastic ends to ensure maximum comfort and carry the Ray-Ban logo. The colour palette includes distinct combinations of green lenses with shiny gunmetal (004), black (006) and shiny gunmetal with anti-reflective brown lenses (004/51).  

RB 4108

Super sleek good looks make this injection-moulded model a powerful contender for popularity. Its wrap-around front with clean, robust features is combined with wide, comfortable arms accentuated by the Ray-Ban logo blocked out in metal. The colour palette includes a variety of catchy shades: shiny black model with green lenses (601), shiny black with polarized grey lenses (601/58) and finally the shiny dark tobacco model with matching anti-reflective lenses (714/51).

RB 4099

Large, rounded lens and soft shapes highlight this injection-moulded model with wrap-around features and a mask front that makes it exciting to wear. The Ray-Ban logo appears on a small metal plate placed at the arm. The color palette, a balance of classic and innovative tones, includes the combinations of shiny black with shaded smoke lenses (601/8G), with grey green lenses (601/71) and shiny tobacco with shaded brown lenses (710/13).

RB 3350

A super slim outline makes this a model of aplomb with wrap-around features and a metal mask with injection-moulded arms. The metal heel adds a two-tone effect, tying the rounded front to the wrap-around arms with the Ray-Ban logo in blocked out metal. Color choices include shaded grey lenses with shiny black (002/8G) and shiny silver (003/8G) or grey green lenses with a shiny gunmetal frame (004/71).

RB 3357

Immediately recognizable features of this signature Ray-Ban style include the square and  rounded looks on its metal front in lightweight design. It is fitted with a double bridge and comes in framed glass and polarized lenses. The injection-moulded arms are embellished by the Ray-Ban logo on the front. It is presented in a rich palette of colors, in which green lenses are combined with matte black (006) and shiny gunmetal (004), while glasses with shiny silver frames hold shaded grey lenses (003/32).

Rayban's Spring/Summer Collection 2008 is available at all Al Jaber Trading Centres across the UAE.

-Ends-

ABOUT AL JABER
Al Jaber group of companies was established in 1958 when its Chairman, Abdullah Jaber Belshalat, set up his first retail shop in Deira. Proudly 100 percent locally owned, the Group has established various business interests throughout the UAE, and has developed different divisions.

Al Jaber Trading presently operates 20 outlets in prime locations all over UAE, including branches in Wafi City and on Dubai Festival City. It has an extensive collection of international brands of vision care products, sunglasses and optical frames to suit every taste, lifestyle and budget. Among the well known brands available in their shops are Mont Blanc, Ray-Ban, Christian Dior, Gucci, Dolce and Gabbana, Hugo Boss, Giorgio Armani, Cartier, Chanel, Vogue, and Luxottica. Apart from the high-end brands of sunglasses, Al Jaber Trading also has a variety of contact lenses such as Bausch & Lomb, Johnson & Johnson's Acuvue, Waicon Trikolor and Fresh Look among others. As an added benefit, Al Jaber Trading offers the fastest turnaround in the country, by taking contact lenses orders over the phone and delivers all sorts of eyecare products within UAE.

Over the past 15 years, Al Jaber Trading has not just been associated with high quality products, but also of service. Eye examination is part of its service. Quality and exemplary service is achieved through updating of instruments to keep up with the latest technology and employing only optometrists with international experience.

For further information please contact:
The Idea Agency - PR Department
Tel: + 971 4 3434424
Fax: + 971 4 3434305
e-mail: pr@theideaagency-me.com

© Press Release 2008