General Manager of Al Rabie Saudi Foods has 25 years experience in KSA beverage industry
The Arab Beverage Association (ABA), an alliance comprising top-level executives from the beverage industry in the Arab World has recently appointed Monther Al Harthi, Chief Executive Office of Al Rabie Saudi Foods Co. Ltd. to be the chairman of ABA. The appointment was during the founder's meeting of the association at the Gulf Food Exhibition that took place in Dubai. The (ABA) is a platform for advanced innovation, packaging, flavouring, retail strategies, trends, new products & technology, market and consumer studies.
Al Harthi, CEO of "Al Rabie", a leading producer of dairy products and juices in the Kingdom of Saudi Arabia and the largest juice manufacturer in the Middle East is elected for he stands as an industry veteran with 25 years of KSA experience. The (ABA) noted that his understanding and commitment to the beverage market made him suitable for this role.
"This is a great honour to lead the Arab Beverage Association, and I will draw on my many years of experience to help drive forward the growth in this industry by encouraging diversity, especially in regards to capitalising on current trends. This is a very welcome initiative as the Arab beverage market is experiencing rapid growth, so it is a great opportunity to gather leading beverage industry executives from the region to share experiences and learn from each other," Al Harthi noted.
"Al Rabie's strong reputation and experience will also be beneficial to me in this role, as it is our corporate mission to understand customer needs and deliver healthy and high quality products across all of our product lines," he added
The (ABA), which was formed in 2007 as an offshoot of the first-ever Arab Beverages Forum, comprises members from leading beverage and dairy companies in the Arab World. It will be based in Beirut, and will inaugurate chapters in the Arab world union.
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About Al Rabie:
Established in 1980, Al Rabie is a pioneering producer of dairy products and juices in the Kingdom; its present core businesses are juices, nectars, still drinks and dairy products. It was the first dairy and juice company in the Middle East and the third internationally to use TetraPak's Tetra Prisma aseptic packaging. Furthermore, Al Rabie was awarded the King Fahd prize for the ideal factory in safety measures for four consecutive years, from 1994 to 1997. Recently, the company achieved the Qatra Award for innovative package, Prisma and the Qatra award for health product multi vitamin, multi fruit. Al Rabie's home base, Saudi Arabia, currently accounts for almost 70 per cent of the Gulf's food and beverages sector, providing the beverage producer the opportunity to extend its market reach across the Arab World and beyond.
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© Press Release 2008
