28 February 2006
Close to a year since its launch, Toshiba Demo Centre established by Al-Futtaim Technologies, a member of the Al-Futtaim Group and the exclusive distributor of Toshiba in UAE, has recorded a substantial increase in ootfall, making a positive impact on Toshiba sales figures for UAE. The fully networked model centre based on Trade Centre road, next to BurJuman Centre, enables customers to experience Toshiba notebook computers, multi-function machines and data projectors in a fully automated office environment before deciding on purchase.

Al-Futtaim Technologies, the leading information and communications technology solutions provider, launched the centre that showcases the ntire range from Toshiba, coupled with an extra element of customer service, so that consumers could experience the full capabilities of the products.

"The Demo Centre is unique because it really focuses on the strengths of oshiba," says Mr. Muralidharan, General Manager, Al-Futtaim Technologies. "In a normal sales environment, one can only look at the products, but here individuals can actually use them in a wired and wireless networked environment, working in unison with each other.

"We've had great response from the market and particularly from corporate accounts. The Demo Centre reassures customers on their purchase whilst iving them insights on the product's functionality and features. The centre is extremely customer-oriented, and our highly trained staff assists visitors in trying out the product range for themselves. It's a testament to the high quality of Toshiba that we've had a very high test-sales transformation," he added.

"This facility is another element of our strategy to stay continuously ahead of the technologies business in the UAE. We know we have the best roducts, but we also strive to have the consistently best service in the market, and the only way that any company can achieve top sales figures is by staying one step ahead of the competition. Al-Futtaim Technologies works closely with Toshiba to offer customers the latest cutting edge technology products," Mr. Muralidharan concluded.

The Toshiba Demo Centre showcases a full range of Toshiba notebook omputers, Toshiba e-Studio multi function machines in colour and black and white, and Toshiba data projectors with built-in video camera and plasma displays.

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© Press Release 2006