Al-Falak distribution wins Microsoft's Worldwide Partner conference MEA Sales Award

First time ever the MEA WPC Distribution Award has been won by a Distributor from Saudi Arabia

Khobar, 25 November 2013: Al-Falak Distribution has won the Microsoft WPC (Worldwide Partner Conference) MEA Sales Excellence Award for 2013 in recognition of its performance and sales excellence among MEA distributors.

The announcement of the win was made at the annual WPC event held in Houston, USA, and the award was presented to Mr. Ahmad Ashadawi, Al-Falak Group CEO, by Samir Noman, President of Microsoft Arabia, at a ceremony held at Al-Falak headquarters in Al-Khobar.

Talking to Mr. Ashadawi on Al-Falak's success, Mr. Noman said: "The annual WPC Award is highly coveted among MEA distributors and I am delighted that Al-Falak has won this award. We consider Al-Falak to be one of the most important distributors of Microsoft products in Saudi Arabia and this award sets the seal on our long and prosperous business partnership."

Accepting the award, Mr. Ashadawi said: "We are very proud that Al-Falak is the first company to bring the Microsoft WPC MEA Sales Excellence Award to Saudi Arabia and

I thank members of Al-Falak Group for their dedication and hard work that has made this win possible. I also would like to thank Microsoft Arabia for the continuous support that has enabled our partnership to grow and develop over the years."

Al-Falak Electronic Equipment & Supplies Company is a leading IT and communications solutions provider that has been continuously ranked as one of the top 100 Companies in Saudi Arabia. With over 29 years of experience and operations throughout the Middle East, the company is focused on delivering complete End-To-End technology solutions.

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Microsoft - Arabia
In 1998 Microsoft opened its first Saudi Arabia office in Riyadh, which was quickly followed by branch offices in Jeddah and Al Khobar thus establishing a presence in the Kingdom's main business centers and.

Throughout this period, Microsoft has invested heavily in the Kingdom and has played a major role in the development of the country's IT infrastructure - supporting governmental bodies, companies, educational institutions, NGOs, and home users. It is deeply involved in the Saudi e-government project and is focused on helping foster a healthy and growing partner ecosystem.

Microsoft
Founded in 1975 in the United States, Microsoft quickly established as the world leader in software services and solutions. Well over 90 percent of the world's computers run on Microsoft software.

As an industry leader, Microsoft is fully committed to helping companies and people realize their full potential - from the largest enterprise, through mid-sized companies and small start-ups, to individual home users.

As an organization that is so integrated within the social and commercial environment, Microsoft strongly believes in corporate social responsibility and demonstrates it through citizenship programs for young Saudis, women and people with special needs.

For more information, please contact:
Hala Aldakheel
Public Relations Manager
Microsoft, Riyadh KSA
Office: +966 11 218 8159
Email: b- haalda@microsoft.com

Saeed Al Amoudi
Senior Media Relations Executive
TRACCS, Jeddah KSA
Tel: +966-12-662-5757
Fax: +966-12-639-9540
Email: saeed.alamoudi@traccs.com