An increase of 19% in revenue from 2014 with total guests reaching 509,658
Berlin, Germany - Total tourism revenues in Ajman for 2015 has reached AED359million, an increase of 19% from 2014, according to tourism statistics released today by the Ajman Tourism Development Department (ATDD).
The report showed that total guests in Ajman in 2015 reached 509,658 while total guest nights reached 1,392,406 with majority of the guests booked their stay in hotel and hotel apartments.
Average occupancy for hotel last year was 60% with average room rate of AED514 while hotel apartments recorded average occupancy of 68%.
Guests from the UAE remains the biggest contributor with 132,455 in 2015 followed by GCC nationals with 93,510 and Asians and Africans came in third with 89,113. Other nationalities who visited the emirate are from Europe, America, Russia, CIS countries, New Zealand, Australia and other Arab countries.
In 2015, there were five new establishments added in the inventory totaling 36 establishments with 3,354 hotel rooms and units and 5,074 beds.
The results were released at the ITB event in Berlin and were also presented by the Ajman delegation to HE Juma Mubarak Al Junaibi, UAE Ambassador to Germany, who visited the Ajman government pavilion.
HE Faisal Al Nuaimi, General Manager of ATDD, said: "The report is extremely encouraging knowing that the tourism industry in the UAE has been affected by the drop in the influx of holidaymakers from key markets coupled with low oil prices, currency fluctuations and regional unrest. We anticipate continued growth this year after the launch of Ajman's new destination brand which will help position the emirate as a leisure and investment destination."
The Ajman delegation included Ajman Tourism, Ajman Saray, Fairmont Ajman, Crown Palace Hotel, Kempinski Hotel Ajman, The Ajman Palace Hotel, Ramada Hotel, Travel Center, ITLT and Anta Travel and Tours.
Visitors to ITB can visit the Government of Ajman stand at ME 203 Hall 22 B until March, 13, 2016.
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About Ajman Tourism Development Department:
Ajman Tourism Development Department (ATDD) was established by His Highness Sheikh Humaid Bin Rashed Al-Nuaimi, Member of the Supreme Council and Ruler of Ajman.
ATDD aims to highlight the importance of tourist attractions available in the Emirate of Ajman, and lay down strategic plans for tourism promotion, locally, regionally and internationally, via holding/participating in conferences, exhibitions, and international promotion campaigns. ATDD also works on organizing and developing the tourism industry in the Emirate of Ajman, improving the potentials and services of tourism facilities with the aim of increasing national income.
ATDD is also responsible for preparing legislations, rules and regulations needed to organize and develop the tourism sector in the Emirate in cooperation with competent authorities. It also supervises tourist attractions in the Emirate, and makes sure that the facilities provided go in line with world standards with aim of luring tourists from around the world.
Classification of hotel establishments and facilities and supervising their tourist-oriented services, licensing and classification of tourism and travel agencies and supervising their performance also come high on the agenda of ATDD.
For more information please contact:
The Idea Agency - PR Department
Tel: 04-392 7700
Fax: 04-392 7858
e-mail: pr3@tia.ae
© Press Release 2016
