Dubai based company goes from strength to strength In line with its global ambitions

Dubai, 20 February 2007: Ajmal Perfumes, the region's leading fragrance house and retailer today announced the opening of its 100th exclusive store, sealing its position as a leading family company and number-one perfume manufacturer in the region.

Started in 1951, the family business is managed by members of the Ajmal family spanning three generations.  Since moving operations to Dubai and opening the first Ajmal outlet in 1976, Ajmal has seen significant financial investment and an ambitious management strategy, which has made Ajmal a leading brand, a title endorsed by its award as a top Arab brand by Forbes Arabia last year.

Mr. Nazir Ajmal commented, "Opening our 100th retail store is a reflection of the drive and ambition that sits at the core of our business.  Ajmal Perfumes invests significantly in its people, products and markets. Our experts in residence at our Dubai based high tech perfume research and development facility, in which investment currently stands at US$10,000,000, enables Ajmal to innovate.  Keeping one step ahead and anticipating and creating customers needs has created a demand for our perfumes that today reaches across the Middle East and into Europe."

Mr. Nazir Ajmal added 'I would personally like to thank the management and staff at Ajmal for their commitment to excellence and extend my pleasure to our customers that they continue to enjoy the Ajmal perfume experience.  We persist with our strategy for growth, to become a global business and a globally recognized brand."

With an emphasis on retail expansion - Ajmal forecasts a 100 percent growth in the number of retail outlets in the GCC in the next three to five years.  Export has been an area that Ajmal has also continued to grow reaching 14 countries at the moment with plans to reach 20 by the end of the year

Ajmal has outlets across the UAE, Kuwait, Oman, KSA, Bahrain and Qatar. With an offering of more than 100 fragrances as well as providing customers in-store customization and personalized perfumes, Ajmal promises to impress and entice.  Ajmal is the first perfume manufacturer in the region to sell perfume online through the Internet and has moved into Dubai Free outlets in Dubai, Abu Dhabi, Kuwait and Bahrain.

The store that hit the 100th mark for Ajmal is based in Umm Al Quwain.

-Ends-

Note to Editors:
Ajmal, in it's over 50-year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong presence in the Middle East with over 100 exclusive retail outlets, including 33 in the UAE, and hundreds of dealerships across the Middle East. Information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com.

For further information, please contact: 
Shenika De Livera
Account Manager
GolinHarris
Capricorn Tower, 7th Floor
Sheikh Zayed Road
P.O.Box: 116462 Dubai, UAE
t  +  971.4.332.3308
f  +  971.4.331.6733
m+  971.50.659.1642
ssequeira@golinharris.ae

© Press Release 2007