Dubai, 12 March 2007 - Ajmal, one of the most famous perfume houses in the Middle East, has recently launched a new fragrance - Dahn Al Oudh Tabeer.

Tabeer, which means impressions, is a strong fragrance based on a mix of Indian and Cambodi oils. It is designed to be used by both men and women who are sophisticated in character, know the importance of maintaining traditions and having strong values, yet understand the need to keep with modern developments.

"We have been making perfumes in the Middle East for many years and are proud to be able to bring traditional, Arabic perfumes to our discerning customers" says Nazir Ajmal, chief perfumer at Ajmal. "With Dahn Al Oudh Tabeer we are especially pleased as it combines traditional, deep ingrained scents with a modern touch. It is perfectly suitable for any man or woman, who regard themselves as modern people with refined tastes."

Dahn Al Oudh Tabeer can be bought in 3 ml bottles priced at 250 AED in Ajmal showrooms and through select dealers all over the Middle East.

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Note to Editors:
With over 50 years experience of creating fragrances, Ajmal has truly mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. The company has established a strong presence in the Middle East with over 100 exclusive retail outlets, including 33 in the UAE, and hundreds of dealerships across the Middle East. More information on the company and its portfolio of fragrances can be found at www.ajmalperfume.com

For further information, please contact:
Shenika De Livera
Account Manager
GolinHarris
Capricorn Tower, 7th Floor
Sheikh Zayed Road
P.O. Box 116462,
Dubai, UAE
t +971.4.332.3308
f +971.4.331.6733
slivera@golinharris.ae

© Press Release 2007