adidas is the only sporting brand to open a branch on the busy street
Jordan, June 10, 2014: adidas, global leader in the sporting goods industry, held the public opening of its new branch in Al Madina Munawara area on June 5. The new 235 sqm store, which will make Al Madina Munawara Street in Jordan even more attractive, is the first sporting brand to open a store on the busy street which features numerous retailers, restaurateurs and fine dining destinations.
adidas currently has over 150 stores across the region of which 85 are brand stores and 65 concept stores. Within Jordan, there are 16 stores, with Al Madina Street's branch being the 17th.
The new store displays a wide collection similar to the one found at the brand's Taj Mall branch, with both Performance and Originals brands available. The Performance section will include footwear, apparel and accessories for men, women and kids. The guiding principle of the adidas Sports Performance brand is to make athletes better by making them faster, stronger, and smarter with collections from the signature Team Messi apparel and the revolutionary Boost running shoe to the energy retaining Nitrocharge football boot. Celebrating originality, the Originals brand is the authentic, iconic, and classic street style label and features collections inspired by some of the world's leading designers in street fashion, including Pharrell Williams' and Rita Ora's adidas collections.
"The opening of a new adidas store in Jordan, particularly in an area as busy as Al Madina Munawara, is a major milestone for the leading sports brand, emphasizing on the importance of the Hashemite Kingdom as a key market for adidas in the Middle East", said Zeina Abou Laban, General Manager of adidas Group Levant. "The new store offers sports professionals and fitness lovers a unique shopping experience; it is a one-of-a-kind destination where lifestyle meets creativity and individuality." Al Madina Munawara area is the go-to destination for shoppers and diners alike and with this new addition, the street will now attract passionate sports fans.
With a few days to go until the World Cup 2014 kicks off in Brazil, adidas unveiled its Battle Pack collection, also available in its newest branch on Al Madina Munawara Street. Football lovers can celebrate the upcoming World Cup with five of the most iconic models:
F50 Adizero, Predator, Nitrocharge, 11Pro, and F50 Adizero Messi.
For further information on adidas products and services please visit: www.adidas.com/middle-east/ or www.adidasnewsstream.com.
© Press Release 2014
