Leading sports brand and UAE football champions enter 2-year merchandise partnership
Dubai, United Arab Emirates - Global sports giant, adidas today revealed a new partnership with Al Wahda FC, Abu Dhabi's champion football team at a press briefing at the Al Wahda Club, Abu Dhabi.
adidas and Al Wahda FC have signed a 2-year sponsorship deal which will see the sports retailer operate as the exclusive product supplier for the squad, equipping the players with top of the line football apparel and gear for both training and official matches.
The new team match jerseys have been specially customised to Al Wahda's team colour - maroon. The state of the art jerseys are lightweight with high breathability and will bring comfort and flexibility to the team this season.
"We are excited to begin a new exclusive relationship with this exceptional team," says Eduard Massier, business development and marketing director, adidas Emerging Markets, who spoke at today's briefing. "We strive to establish and build relationships with reputable regional sports teams with the same spirit as we do across the world, and look forward to exploring more synergies in the coming year."
Founded in 1984 by Shaikh Khalifa bin Zayed Al Nahyan, who remains the honorary chairman, the Al Wahda FC has several achievements to their credit, including three UAE league and Al Etihd Union Cup titles, a UAE Emir Cup and UAE Super Cup title. The team is considered one of the UAE's most famous clubs and is supported by a large following across the nation.
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For further news and information, please visit the adidas press website at www.press.adidas.com, or contact:
Ellen Peacock
Regional Communications Manager
Tel: +971-4-227 3033
Fax: +971-4-222 6675
Email: ellen.peacock@adidas.ae
Anoushka Misra
ASDA'A Public Relations
Tel: +971-4-3344550
Fax: +971-4-3344556
Email: a.misra@asdaa.com
© Press Release 2007
