Studies revealed between 80-90% of new companies fail without a proper CRM
Dubai, 28th May 2015 - ADAM Global, a leading Corporate Services firm, participated in the SAGE ME CRM Boot Camp which was held on April 28th at the Dubai Shangri-La Hotel. The boot camp provided valuable information regarding strategies and development across commercial, product and technical CRM.
"Our participation in this event was essential because we cannot operate without SAGE CRM," said Muhammad Naveed, CIO of ADAM Global. "It is integrated into each and every process of our organization, and we plan to implement the system in two more offices in the near future," he continued, adding that his company needed a CRM which is web based, and capable to adapt to business process changes. "While 70-80% of UAE-based businesses are SME, 80 to 90% of new businesses fail within the first year due to lack of a proper management system," he added.
For ADAM Global, who provides system induction training to its sales staff prior to joining the team, SAGE's CRM has resulted in a 70% sales increase since its induction. It also boasts a singular storage unit containing the company's extensive sales and consumer databases, wherein each customer interaction is registered. This practical, easy-to-use system enables staff to better understand the needs of their customers in order to enhance the customer-service experience.
Nominating the sales pipeline and forecasting tools to be among SAGE CRM's best features, Naveed praised the system's ability to give real-time information on individual and team performance, adding that healthy competition among his team is a critical element for achieving their sales targets.
Reggie Fernandes, Regional Director for Sage Middle East, noting, "A good CRM is essential for gaining the appropriate insights into customers' behaviour, so as to best tailor the company's products to market trends. Our CRM gathers all your valuable data in one place, so as to streamline business operations and allow for staff to spend more time working with each customer."
While the SAGE ME Boot Camp ensured that valuable insights and implementable ideas were gained by attendees, the event also drew positive feedback from industry experts in the MENA region, laying a strong foundation for the evolution of CRM systems in the Middle East.
About Sage:
Sage energizes the success of businesses and their communities around the world through the use of smart technology and the imagination of our people. We are reimagining the business of doing business and bring energy, experience and technology to inspire our customers to fulfil their dreams. We work with a thriving community of entrepreneurs, business owners, accountants, partners, developers and 3rd party service providers who drive the global economy. From social accounting apps to enterprise-class software, millions of businesses use Sage to transform the way they work. We are a FTSE 100 company with 13,000 employees in 23 countries. For more information, visit www.sage.com.
About ADAM Global:
ADAM Global is a multinational business & management consulting firm. The firm advises businesses, governments and organizations on long-term, cost-effective management consultancy. ADAM Global operates in 112 cities in 64 countries including the UAE, and boasts an international manpower of 1,800, and a regional team of 80. Their expertise include International Business Solutions, Corporate Legal Services, Business Advisory Services and Corporate Accounting Services.
Media contact:
Nada Jarrar
PR Account executive - BR Communications FZE
00971559690070
nada@brcomms.com
© Press Release 2015
