Rollout is accompanied with tools to make it even easier for Pages to understand exactly what they need to do to become eligible for Ad Breaks.
Dubai, UAE: Today, Facebook is launching Ad Breaks in UAE, Saudi Arabia and Jordan. The new feature will allow publishers and creators from the MENA region to monetize the video content they share on Facebook. Whenever an Ad Break is shown – as a pre-roll before the video, as a midroll during the video or as an image ad in the player directly below the video – the publisher or creator earns a share of the resulting ad revenue. The aim of launching this feature is to ensure a smooth experience for advertisers, content partners and users.
Commenting on the launch Sara Abu Zahra, Strategic Media Partnerships for Entertainment, Lead for MENA at Facebook said “Following the recent launch of Watch in the MENA region, we’re extremely excited to be launching another feature in UAE, KSA and Jordan and very pleased with the momentum we are currently witnessing in this space. We are thrilled to bring these monetization updates for creators and publishers in this region as it unfolds a lot of untapped opportunities.”
Ad Breaks are not limited to shows, which means any page is eligible if they meet the criteria of 30,000 views per minute with 10,000 followers and is in a country where Ad Breaks is available. Any creator can check their eligibility at our Monetization Eligibility Standards to understand exactly what they need to do to qualify for ad breaks. Eligible creators and publishers can either allow Facebook to automatically choose the spots to insert an ad break, or they can manually select the placements spots based on their preference. Facebook then inserts the ad for each individual viewer based on several factors including targeting criteria and how many ads that viewer has seen during their Facebook session. Facebook will review all video content eligible for monetization to ensure brand safety and fit.
Ad Breaks are being rolled out in phases, starting it will be available in three countries; KSA, UAE, Jordan supporting English video - with Arabic videos available to insert from November 5.
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