The Dubai-based agency joins its worldwide partners in supporting Eaton's global communications
Dubai, UAE – Active DMC, partner network to Hotwire, has been selected to lead integrated communications and marketing across the Middle East region for power management multinational Eaton.
As part of an EMEA-wide brief from Eaton, the company has selected Hotwire to spearhead its consumer and B2B communications across France, UK, DACH, Spain, Italy, and now the Middle East.
The newly created brief includes b2b and consumer communications, as well as strategy, content and local campaigns. Active DMC will be driving the regional media communications for Eaton, and will continue to position them as global leaders in the diversified power management industry, focusing on their operating system of being efficient, effective, safe and sustainable.
Susan Parker, Marketing Communications Director, Middle East, Eaton said: “Partnering with Active DMC is another solid step in our journey to further intensify our foundation in the Middle East. Active DMC has clearly demonstrated its ability to apply its considerable resources and expertise to help us achieve our goals. We’re excited to partner with Active DMC as we focus our combined energies serving a broader range of customers within industry.”
Louay Al-Samarrai, Managing Director and Founding Partner at Active DMC, added: “We are honored for the opportunity to work with such a dynamic company. With over 15 years of experience in marketing and communications, we feel we are perfectly placed to drive Eaton’s regional awareness in this space. We are focused on delivering exceptional consultancy, not just in the media relations space, but beyond, and that dedication will continue with Eaton.”
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About Active (Digital. Marketing. Communications)
Active (Digital. Marketing. Communications) has been driving regional - across the Middle East and beyond - communication campaigns for multi-national and regional Clients since being founded in 2003. With over 15 years of experience as a strategic PR and Marketing Communication Consultancy, Active DMC provides relevant guidance and counsel to help clients achieve their communication and business objectives and deliver on ROI. This reputation has been built through a long and strong track record of delivery and adding-value at every stage in a client’s communication campaign. Active’s Client portfolio includes Xerox, JP Morgan Private Bank, Commscope, Aspentech, Arbor Networks, Trane, Easa Saleh Al Gurg Group LLC (ESAG), Mattel, Les Mills and more. Active has offices in Dubai (UAE) and Kingdom of Saudi Arabia (KSA).
About Eaton:
Eaton is a power management company with 2016 sales of $19.7 billion. We provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technologies and services. Eaton has approximately 95,000 employees and sells products to customers in more than 175 countries.
For more information, visit Eaton.com
© Press Release 2017
