Personalized 'Collect and Drop' Service for Mobile Products Proves to be Huge Success
Dubai, United Arab Emirates
Acer Computers (M.E.) Ltd. today announced that the opening of its flagship customer call centre has resulted in increased sales, faster response times to customer demands and improved customer satisfaction. Recent company figures show that notebook sales have increased by more than 100 per cent since the launch of the centre in the UAE earlier this year.
The most popular service offered by the customer call centre has been the ‘Collect and Drop’ service for Acer Mobile products.
Through the launch of the call centre, Acer has been able to position itself ahead of the competition by offering the highest level of service available in the market. Acer was one of the first IT vendors in the region to make a call centre facility for servicing available.
“We opened this call centre because we understand that customers in the UAE do not have time to attend errands such as getting their notebooks fixed. They lead hectic lifestyles which include long working hours and lots of travel. This specialized service that we offer really meets their needs,” said Krishna Murthy, General Manager, Acer Computer (M.E.) Ltd
“The customized service that we offer through the call centre allows customers who have a problem with an Acer Mobile product to dial our call center and give their address details - the rest is up to us. An Acer representative will then collect the Acer Mobile product, take it to our facility to get it fixed, and then deliver it back to the customer,” added Murthy.
A recent customer service survey says that the time-saving and fast response to problems were two of the top reasons for buying Acer products. “The majority of responses to our survey mentioned just how helpful the new call centre was to saving customer’s time,” said Murthy.
The call centre, opened by Acer in February, is the company’s first in the Middle East. Operating out of Jebel Ali Free Zone in Dubai, UAE, the call centre uses the latest information technology to service customers. Based on the success of the call centre in the UAE, there are plans to roll the service out across the region.
The call centre is in direct contact with Acer’s efficient customer and technical service centre, which is also located at the Jebel Ali site and is capable of component-level repairs.
Industry analysts have noted Acer’s dynamic recent performance and aggressive marketing strategy, and tipped the company as one to watch this year. The company has realized great success in the notebook market, which continues to show double-digit growth and which is poised to be one of the key technology markets over the coming year.
“Acer continues to stay ahead in the market because of our world-class technology and the focus we put on the needs of our customers,” added Murthy.
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About Acer
Established in 1976, Acer is among the world's top ten branded PC vendors. Acer employs marketing and service operations across Asia-Pacific, Europe, the Middle East, and the Americas, supporting dealers and distributors in over 100 nations. In addition to offering a broad spectrum of IT services, Acer is also a leading innovator of e-business, providing MegaMicro e-enabling solutions that combine IT products with a range of Micro services delivered via Acer's Mega infrastructure. For more information about Acer, please visit www.acer.com.
About Acer Computer (M.E.) Ltd.
Established in 1992, Acer Computer (M.E.) Ltd. has over 100 employees servicing the IT requirements of over 50 countries in the Middle East, Africa and the sub-continent, Acer Computer (M.E.) Ltd. has its own facility in the Jebel Ali Free Zone. The 22,500 square meter regional office includes a modern and efficiently managed warehouse, a state-of-the-art Unique Loading (Uniload) assembly plant and a highly efficient Customer and Technical Service Center capable of handling component-level repairs. For more information about Acer Computer Middle East, please visit www.acer.co.ae.
© Press Release 2003
