New Laptops Come with Distinctive Customer Oriented Designs for Consumer and Commercial Market Needs
Dubai, United Arab Emirates: Acer Computer, the Middle East and Africa's leading supplier of notebook and desktop computers, announced today the Middle East launch of its two distinctive notebook designs based on the latest Intel® Santa Rosa platform - the Aspire Gemstone and TravelMate Profile.
Designed to empower consumers, the new generation of Aspire notebooks will offer the world's first Dolby® Home Theatre for virtual surround sound.
The TravelMate Profile with 'Profile' reflecting portability, protection, and adaptable usability, is designed to empower professionals to reach their highest goals.
"As the number one supplier of notebook in the Middle East, Acer is now in a position to set the trend in the notebook market, and to introduce the next generation in mobility products," said Krishna Murthy, General Manager, Acer Computer Middle East.
"Given the way that the market is expanding, and the importance being placed on mobility products, we are clearly making a strategic move that should see us extend our lead in the notebooks sector," added Murthy
With the introduction of the Aspire Gemstone and TravelMate notebooks, Acer has positioned itself as the pioneer in bringing world-class technology to the Middle East market.
"Acer's new notebooks were tailor-made, taking into consideration design, functionality, and needs of the customer. TravelMate focuses on dependability for the mobile user, where as the Aspire brand exhibits characteristics that make it easy and fun," added Murthy.
Aspire Gemstone signature design
Acer's new Aspire gemstone - elegant, expressive, and versatile with its ergonomic design comes in a shiny jet-black frame. It encases a satin-finished sub layer, with the Acer logo moulded onto the frame. The interior surface, with its ceramic-like finish in grey provides a striking contrast to the darker exterior frame.
Seven touch-sensitive media keys allow for quick media control and an empowering key provides access to 'Acer's Empowering Technology'. The new Aspire gemstone is thinner and lighter in weight.
TravelMate Profile signature design
Acer's new TravelMate Profile - dependable, reliable, and efficient. Designed as a work tool for business professionals, it comes in a magnesium casing that not only minimises weight, but also provides a higher degree of protection.
The TravelMate combines Acer's qualities of performance and exquisite looks in a refined display of mobile power.
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About Acer
Acer ranks as the world's No. 4 branded PC vendor, designing easy, dependable IT solutions that empower people to reach their goals and enhance their lives. Since spinning-off its manufacturing operation, Acer has focused on globally marketing its brand-name products: mobile and desktop PCs, servers and storage, LCD monitors and high-definition TVs, and handheld/navigational devices. Acer's unique Channel Business Model is instrumental to the company's continued success. The model encourages partners and suppliers to collaborate in a winning formula of supply-chain management, allowing Acer to provide customers with fresh technologies, competitive pricing, and quality service. Established in 1976, Acer Inc. employs 5,300 people supporting dealers and distributors in more than 100 countries. Estimated revenue for 2006 is US$11.31 billion. Please visit www.acer.com.
Acer and the Acer logo are registered trademarks of Acer Incorporated. Microsoft and Windows are registered trademarks of Microsoft Corporation. Intel and Pentium are registered trademarks of Intel Corporation. Other trademarks, registered trademarks and/or service marks, indicated or otherwise, are the properties of their respective owners.
© Press Release 2007
