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Dubai: If you are looking to refresh your outdoor living space, look no further. ACE, the home improvement and lifestyle store, has announced the launch of its new and exciting Outdoor collection across all its nine stores in the UAE.
The new Outdoor range is an important result of ACE’s year-long transformation studying new living priorities, space constraints, budget requirements and a strong sense of conscious living growing steadily among residents within the UAE. And the result is a host of solutions that are new, space relevant, at a wide range of prices and above all, gentle to the planet.
The recently unveiled range covers multiple categories such as Outdoor furniture, Heating solutions, Garden products & plants, Camping gear and finally, Barbecues & accessories. It features world-leading brands such as Karcher, Black & Decker, Weber, Makita, Gardena, Kingfisher and Leisuregrow. Over the last 18 years of operating in the UAE, ACE has established itself as a leader as well as one-stop-shop across all of these categories with no close competitor. The Outdoor range for 2020 comes with a strong commitment to be even better than earlier, surprising and delighting customers in the market.
Commenting on the launch, Justin Roberts, Senior General Manager at ACE said, “We are very excited to launch this year’s Outdoor collection. The range represents the amalgamation of two key findings. First, our customers really enjoy the cooler weather. As soon as the temperatures begin dropping everything from general sentiment to social engagements witness a new lease of life. The market requirements at this time are different from those in other periods of the year. And second, customers want to do more than just decorate their home. They want to personalize their living space that speaks to their personality.
“We have tried to cater to both these requirements with not just a wide range of new products, but affordable prices, sustainable sources and lots of design inspiration. We have put ourselves in the shoes of our customers to understand their mood, their expectations and their challenges. The new Outdoor Collection looks after customers with all budget types, those in villas and those in apartments, even those who look for something new in the market and those who want to think planet first. I am confident that every customer will find something just right for themselves and I look forward to welcoming them across all our nine stores soon,” he added.
The new ACE Outdoor collection is introduced to customers through the ACE Outdoor Living 2020 catalogue, which features over 200 new products that provide plenty of inspiration for customers to revamp their outdoor living space. It will be delivered to over 150,000 homes around the country, in addition to being available across all stores as well as being hosted online at https://www.aceuae.com/en/ace-uae/ace-outdoor-living-catalogue. While browsing the physical catalogue, customers will have the added convenience of seamlessly switching over from physical to digital by scanning the QR codes in each inspirational setting, which would take the reader to the page on the ACE mobile website where all of the products from the ‘look’ are listed.
From makeover ideas for your backyard, garden or balcony to the ACE camping must-haves list to plan everything from a budget to an extravagant expedition, the new catalogue has something for everyone. It also features an all-important how-to list on growing and maintaining a healthy garden. In line with growing urban trends around the world and especially within the UAE, this year, the ACE Outdoor Living 2020 Catalogue has specific focus around Balcony Living and Vertical gardening. While Balcony Living explores the idea of creating a tranquil outdoor resting area in the reality of urban apartments, Vertical Gardening moves away from the width of the gardening area to instead utilize the height of most homes in order to stack up plants and create a breathing, green wall.
Also, as part of its efforts to engage more closely with its customers, ACE took the unique step to invite its patrons to be part of the Outdoor Living 2020 Catalogue. Over 300 responses were received in just one week and shortlisted customers were invited to star in the catalogue shoot - and the result is an inspirational catalogue that showcases ACE’s outdoor products with the people that truly trust the brand and interact with it every day.
In addition, ACE has taken the first steps towards leaving a better legacy behind for future generations. The ACE team have hand-picked an entire range of products that are gentle to the planet, easy on the pocket and is offering a helping hand towards customers who want to take a conscious step. As a result of this commitment, the Outdoor Living 2020 catalogue has ‘Go Green’ signs beside all sustainable products, helping customers make an easy choice in line with the UAE governments vision on sustainability.
Customers will also be delighted to know that ACE stores and the Outdoor Living 2020 catalogue feature hundreds of products that are available at incredibly competitive prices, labelled ‘Everyday Low Price’ - which means great quality products at great prices all year long.
ACE stores are located at Dubai Festival City, Sheikh Zayed Road, Motor City and Ibn Battuta Mall in Dubai, Yas Island, Mina Road and Dalma Mall in Abu Dhabi, Bawadi Mall in Al Ain and Manar Mall in Ras Al Khaimah.
For more information, visit aceuae.com
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For more information on ACE, please visit:
Website https://www.aceuae.com
Facebook: https://www.facebook.com/ACEHardwareUAE/
Instagram: @alfuttaimace
Twitter: @alfuttaimace
About Al-Futtaim ACE
Since 1924, ACE has been the world’s local home improvement store committed to delivering quality, friendly and helpful service. Established in Dubai in 1991 by Al-Futtaim, ACE now trades in nine locations in the UAE including Dubai Festival City, Sheikh Zayed Road, Motor City and Ibn Battuta Mall in Dubai, Yas Island, Mina Road and Dalma Mall in Abu Dhabi, Bawadi Mall in Al Ain and Manar Mall in Ras Al Khaimah.
As part of Al-Futtaim ACE’s commitment to exemplary customer service, each of the nine stores are also certified as ‘ACE Helpful’ in keeping with global ACE standards. This ensures that customers find more than just products at Al-Futtaim ACE, they find helpful experts keen to offer support across all categories in store.
All Al-Futtaim ACE stores offer a wide selection of Outdoor Lifestyle, Gardening, Homeware, Paint & Décor, DIY, Automotive and Pet care products. With more than 30,000 great products, Al-Futtaim ACE offers world-class brands such as Karcher, Black & Decker, Makita, Clark + Kensington, Weber, Gardena and Leisuregrow. Al-Futtaim ACE also has a popular Value range which has a host of quality products at every day low prices.
Al-Futtaim ACE holds significant market share in the categories of Outdoor Furniture, Gardening and DIY in the UAE, and is THE major retailer in Power Tools.
For more information about Al-Futtaim ACE visit www.aceuae.com where you can also preview and shop for the complete range of products. Al-Futtaim ACE is also on Facebook and Instagram at www.facebook.com/acehardwareuae and on twitter @AlFuttaimACE.
About Al-Futtaim
Established in the 1930s as a trading business, Al-Futtaim today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United Arab Emirates.
Structured into four operating divisions; automotive, financial services, real estate and retail; employing more than 42,000 employees across 25 countries in the Middle East, Asia and Africa, we partner with over 200 of the world's most admired and innovative brands.
Al-Futtaim’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.
By upholding our values of respect, excellence, collaboration, integrity; Al-Futtaim continues to enrich the lives and aspirations of our customers each and every day. For more information visit: www.alfuttaim.com
For press inquiries, please contact:
Lejo Johnny
Senior Account Manager | Impact Porter Novelli
M: +971 50 453 7023 | E: l.johnny@ipn.ae
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