Abu Dhabi Media Company joins forces with Endemol Middle East
Abu Dhabi - Abu Dhabi Media Company, parent of Abu Dhabi TV, today unveiled its new reality TV contest show, Ton of Cash. Rights to the series have been agreed with Endemol, the global leader in scripted and unscripted TV shows, whose successes include 'Big Brother' and 'Deal or No Deal'.
Billed as the largest scale reality TV show in the Arab world, Ton of Cash was shot on location in the United Arab Emirates and Oman over 60 days.
Adding a unique twist to the standard game show format, Ton of Cash awards contestants with a prize of 1.5 million dirhams (US$408,000) in the first show. Over 13 episodes, two teams of seven players compete to keep the cash and vote on which contestants stay in the game.
Ton of Cash's potential to become the biggest reality TV show in the Arab world has attracted sponsorship from Nokia and Ford. Each episode will be presented by Aiman Al-Qaissooni, the popular host of 'Super Star'.
Abu Dhabi Television's Executive Director of Broadcast, Karim Sarkis, at Abu Dhabi Media Company said: "We are proud that Abu Dhabi TV is the first channel in the world to be producing and airing Ton of Cash. The show's combination of action and adventure promises to appeal to all ages of viewers across the Arab world."
Ziad Kebbi, CEO of Endemol Middle East said: "Ton of Cash is biggest reality show in the Middle East with 13 locations, 60 days of filming and a production crew of 200."
"Ford is excited to be part of A Ton of Cash, the region's biggest reality TV production," said Hussein Murad, Sales & Marketing director of Ford Middle East. "Ford is the leading manufacturer of trucks and SUVs, and we see this as the right tie-up and opportunity to demonstrate the capabilities, ruggedness and leadership of our products in the region. A Ton of Cash fits the adventurous character and dynamic spirit of our lineup and we look forward to an exciting show."
While Hashim Hashim, Senior Marketing Manager, Nokia Lower Gulf region, says, "As life goes increasingly mobile and technology advances, Nokia ensures to provide devices that constantly support and answer the increasing and evolving needs of the different consumers. With maps and navigation becoming a standard feature in all Nokia N-series multimedia computers and in a wide range of Nokia phones, we see our integration with this exciting program as a natural fit. The Nokia GPS-enabled devices will assist contestants on "Ton of Cash" during their different challenges in finding locations and tracking their routes, while allowing them to share all of that directly on the Internet from their devices."
Ton of Cash will be screened weekly on Abu Dhabi TV starting in October, with daily 15 minute diary snippets and highlights.
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About Abu Dhabi Media Company
Abu Dhabi Media Company is a vertically integrated media company created in 2007 as a public joint stock company from the assets of Emirates Media Incorporated. Abu Dhabi Media Company employs 1100 people across its operating units which include publishing, television, radio, digital media, distribution, and printing.
Abu Dhabi Media Company owns and operates Abu Dhabi Television, Abu Dhabi Sports Channel, Emirates Television Channel, Abu Dhabi Radio, Emarat FM Radio, Holy Quran Radio, Sawt Al Musiqa, Al Ittihad newspaper, Zahrat Al Khaleej magazine, Al Super magazine and Majid magazine as well as other businesses including United Printing Press.
The company is headquartered in Abu Dhabi with offices in Cairo, Dubai and Washington D.C.
For more information, please contact:
Sameh Zaki
Impact Porter Novelli
Tel +971 (0)50 904 6741
Email:s.zaki@ipn.ae
© Press Release 2008
