Dubai, 12 September 2011:The first carpet manufacturer in UAE, Abu Dhabi National Carpets Factory (ADNC), is till today the industry pioneer, setting both trends and benchmarks for the rest to follow. ADNC is a key participant at Domotex Middle East 2011, the renowned carpet trade exhibition which was inaugurated today by HE Abdul Rahman Al Owais, UAE Minister of Culture, Youth and Community Affairs, at the Dubai World Trade Centre.

For Domotex Middle East 2011, ADNC has a specific focus. The company is showcasing Hospitality and Leisure carpets including Axminster, 1/8 graphic cutpile and Yamaguchi in 80/20 wool. For the trade market, the spotlight is on Frieze, graphic loop pile, Yamaguchi cut & loop and level loop piles. ADNC will also announce new designs and constructions in bothAxminster and Yamaguchi, new Frieze colours and new graphic loop pile designs.

The shift in trend towards Frieze products, and demand for shorter lead times from design to realization place ADNC in a strategically strong position because the company can generate its own unique portfolio of designs. This also brings to the fore the power of creativity, service and responsiveness in the projects market - a clear strength area for ADNC.

An ISO 9001:2008 certified company, ADNC manufactures around 11 million sq mt of carpets and 6,000 tons of yarn every year. The facilities undergo continuous upgrades and expansion, leading to a production capacity that keeps rising constantly. The company is equipped with full fledged production facilities including Bulk Continuous Filament Extrusion machines, polyester dyeing facilities, Chromojet printing machines, Frieze and heat setting machines, tufting and weaving machines. In fact ADNC, which is also a member of the British Wool Marketing Board, is the first local producer of Axminster-woven carpets in the UAE with a quality blend of 80% British wool and 20% nylon.

Set up in 2001, ADNC is the leading manufacturer and supplier of residential and hospitality carpets in the GCC and beyond. ADNC specializes in customized end-to-end carpeting solutions that deliver aesthetics and functionality, adding up to lasting value. The company is known in trade circles for its commitment to quality as well as customer timelines, ensuring standards that match the highest worldwide. With a string of firsts, ADNC is a committed trend tracker who sets benchmarks for the regional carpet industry.

ADNC is a local home grown company that takes pride in its UAE origins and contributions to the country's industrial climate and economy. Being based centrally in Abu Dhabi, the company ensures shorter lead times across its entire product range, services and solutions.

The increasing awareness of 'green' carpets and environmentally sensitive production processes is changing the market dynamics. With a strong eco-orientation and green thinking, ADNC is more than ready to cater to this market demand. ADNC has been awarded the Green Label Plus certification from the US based Carpet and Rug Institute - this is the assurance of high ambient air quality when using the company's carpets. ADNC is also associated with the Emirates Green Building Council in the capacity of a corporate member. Together with the Council, ADNC contributes to uphold green building principles and works towards sustainability.

ADNC is a member of the Abu Dhabi National Industrial Projects (ADNIP), a greenfield industrial investment group established in 1997. A private shareholding company, ADNIP is a world class industrial group that sets regional benchmarks in entrepreneurial foresight and managerial excellence. Today, ADNIP's track record is testimony of that vision being realized across its subsidiary companies. As an ADNIP subsidiary, ADNC shares the same passion for new ideas which add value to business.

Key prestigious projects handled by ADNC include:
• Prince Mohammed Bin Fahd Palace, Riyadh, Kingdom of Saudi Arabia
• Al Suhar Mosque, Muscat, Oman
• Sheikh Zayed University Theatre, Dubai, UAE
• Flora Hotel, Dubai
• Kempinski Hotel, Djibouti
• Sh. Mohd. Bin Rashid Al Maktoum Palace, Morocco
• Ministry of Awqaf - Oman
• Markhania Al Bateen  Mosque, Al Bateen
• Shangri-la Resort Hotel, Abu Dhabi, UAE
• JumeirahZabeelSaray, Palm Islands, Dubai, UAE
• Amwaj Beach Rotana Hotel, Dubai, UAE
• 4 Point Sheraton, Dubai, UAE
• Holiday Inn Hotel, Al Khobar, Kingdom of Saudi  Arabia
• Taj Palace Hotel, Palm Islands, Dubai, UAE
• Metropolitan Hotel, Dubai, UAE

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© Press Release 2011