A Dubai-based ductwork manufacturer is set to unveil "a completely new methodology for the fabrication of pre-insulated panel". DuctWork Solutions will use 'The Big 5' Construction Exhibition to showcase "advanced ducting technologies that will revolutionize the HVAC industry across the Gulf and Middle East". DuctWork Solutions says the introduction of new machines, fabrication systems and further innovations will make it "the international market leader within five years".
The company's confidence stems from "the most exhaustive review of the ductwork sector ever undertaken" - a two year forensic examination of an industry renowned for high wastage, low-tech and marginal profits. The exercise has resulted in a completely new template for producing pre-insulated ductwork - "a roadmap to efficiency, productivity and profitability".
The Middle East is the world's biggest market for pre-insulated ductwork, yet still represents only a fraction of global demand. Therefore a suitable Dubai location has now been identified for a Middle East Flagship Showroom which will demonstrate the full flexibility of DuctWork Solutions to potential customers from around the world.
The global initiative is being led by Kevin Sewell, co-director of DuctWork Solutions. With 25 years experience in the fabrication and installation of ductwork, Kevin is no stranger to innovation. He was the first contractor in the UK to introduce an automated system to the sector and has routinely developed new products ever since.
Yet despite his own success, Kevin came to the conclusion two years ago that he was part of a declining industry. "I've been in this business all my working life and had always been a keen student of the marketplace", he says. "It was obvious to me that the global HVAC industry was stagnating. Production lines hadn't changed in 30 years and those innovations that had been made - like PIR and Phenolic boards - had yet to capture any real share of the global market.
"Meanwhile intense competition, particularly here in the Middle East, had forced prices lower and lower until today, no-one is making any real money - and that's the brutal truth of the matter. The irony of the situation is that ductwork should be a hugely profitable entity. Think about it; every single building in this part of the world needs it - from the little villa to the office block to the warehouse. And it's not only in the Middle East - modern houses in the U.K, Europe and elsewhere increasingly have AC nowadays.
"It became clear to me and my partners that the HVAC industry was ripe for change; that it was time for a completely new way of thinking. DuctWork Solutions has its own R & D department so we spent two years scrutinizing every single aspect of the ductwork sector in minute detail. The investment culminated in a template for minimizing waste while maximizing both efficiency and profit potential. As a result, we have developed a completely new methodology for the fabrication of pre-insulated panel - one that guarantees efficiency, productivity, and most important of all, profitability.
"No more high wastage, time wastage, profits just ebbing away. Our automated systems guarantee identical results every time. It is no exaggeration to say that pre-insulated ductwork is a phenomenal leap forward in terms of technology, cost savings, everything. It's a revolution in the HVAC industry - and one that offers tremendous opportunities for profit".
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For more information, please contact:
John Finlayson
Tel: 00 971 4 397 9725
Mob: 00 971 (0)50 552 0991
© Press Release 2009
