A cooperation protocol between Lucky Egypt, First Abu Dhabi Bank, and Visa to launch the Lucky Visa Platinum Credit Card

· Ayman Essawy: The FAB - Lucky Platinum Credit Card is the first in the Egyptian market to provide real value and a unique buying experience.

· Mariam ElSamny: We are pleased with our strategic partnership with Lucky Egypt and Visa to keep developing the electronic payments sector and support the digital transformation in Egypt.

· Essam El-Daly: The FAB - Lucky Visa Platinum Cashback Credit Card provides services to more than 30,000 merchants, supporting the government's strategy to push the transformation towards e-commerce and Visa's local strategy to expand its network in Egypt.

Cairo: Lucky Egypt, the leading offers platform in Egypt and the Middle East, announced the signing of a tripartite cooperation protocol with the First Abu Dhabi Bank and Visa, the world leader in digital payments. This cooperation resulted in launching the "FAB - Lucky Visa Platinum Credit Card". The tripartite partnership is the first of its kind in the Egyptian market in digital payments.

The protocol aims to facilitate obtaining a credit card for customers through the application with simple procedures. If approved, the credit card will be delivered to the customer.

The protocol comes within the framework of the three parties' keenness to provide a set of unique solutions and services that suit all the needs of their customers. The FAB - Lucky Platinum Credit Card provides customers with the highest "cash back" percentage on purchases in Egypt, up to 10%. The Lucky application also provides the ability to view the "cash back" balance and discount rates, in addition to providing various payment methods, whether by transferring the balance to the Lucky wallet, direct deposit with First Abu Dhabi Bank, or through other diverse payment methods offered by the bank.

Commenting on the partnership announcement, Ayman Essawy, Co-founder and General Manager of Lucky Egypt app, said: "Besides being the first of its kind in the market, Lucky is proud to offer its customers real value and a unique buying experience that can be summed up in 3 key points: First, the ease and speed of using the Lucky application, which gives customers great flexibility in credit card services, whether as purchase transactions or exclusive benefits. Second, providing the highest "cash back" percentage enjoyed by any credit card in Egypt, and third, providing attractive financing facilities, including the possibility of installments and the provision of promotional offers without interest, in addition to the other advantages of the Visa Platinum cards."

On her part, Mariam Elsamny, Head of Consumer Banking at First Abu Dhabi Bank, said: "We are pleased with our first-of-its-kind partnership with Lucky Egypt and Visa. Through the partnership, we aim to combine digital technology with the power of banking services, which is the best way to provide exceptional financial services. Through the bank's ambitious vision, we seek to establish sustainable strategic partnerships in financial technology. This is to benefit the Egyptian banking sector and support the government's strategy towards financial inclusion and the transition to a digital economy under the objectives of Egypt's Vision 2030.”

Elsamny affirmed First Abu Dhabi Bank's full readiness to give financial technology companies, represented by the Lucky Egypt application, the ability to take advantage of the bank's robust infrastructure and its various marketing channels. This is mainly to provide a unique and state-of-the-art service, which leads to gaining customers' trust and attracting new customers to deal with the banking sector. She also added that the bank offers a unique, seamless and secure service through the partnership. Furthermore, this service meets the diverse needs of the application's users by applying for and using the credit card with ease and then benefiting from one of the best cashback offers in the Egyptian market.

Essam El-Daly, Head of Merchant Sales and Acquisition Activities in North Africa, Levant, and Pakistan for Visa, added: "The FAB - Lucky Visa Platinum Cashback Credit Card is a unique offer for customers, based on mobile technology. This card is also the first one of its kind in North Africa, representing a co-branded cashback model. In addition, the card provides best-in-class APIs with Visa to provide the secure and rewarding payment experiences that our customers in the Egyptian market seek. Among the advantages of the FAB - Lucky Visa Platinum Credit Card is providing its services in the hands of more than 30,000 merchants, which supports both the government's strategy to push the transformation towards digital e-commerce and Visa's local strategy to expand its network in Egypt.”

It is worth noting that the initial approval was obtained from the Central Bank of Egypt and the credit card will be launched after getting the Central Bank of Egypt’s final approval.

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About Lucky Egypt

Lucky’s mission is to revolutionize the way the Middle East and North Africa shops, pays and saves. Founded in Egypt in 2018, we’ve connected more than six million loyal customers with access to a growing range of easy-to-use credit products, discounts and cashback rewards that can be used in person and virtually with tens of thousands of local and global brands. We have the largest merchant network in Egypt, and we’re bringing seamless financial flexibility and increased spending power to people who, in many cases, have never before had access to credit.

Lucky is expanding to new countries and is growing fast!

About FAB Egypt

First Abu Dhabi Bank Egypt, a subsidiary of First Abu Dhabi Bank, the largest bank in the United Arab Emirates, is one of the world's largest and safest financial institutions. The bank works to achieve the best value for its employees, customers, shareholders, and the communities in which it operates, through excellence, flexibility, and innovation. Headquartered in Abu Dhabi, the bank’s international network spans five continents. It offers global relationships, extensive experience, and financial strength to support local, regional, and international companies seeking to manage their businesses at home and abroad.

First Abu Dhabi Bank Egypt offers an extensive range of tailor-made solutions, and products and services specially designed to suit the needs of its customers across governorates in Egypt, which represents the bank’s promise to support its stakeholders’ growth ambitions, hence empowering the local economy at large.

First Abu Dhabi Bank is rated Aa3, AA- and AA- by Moody's, Standard & Poor's (S&P, and Fitch, respectively), making it the most robust aggregate rating of banks in the Middle East and North Africa region. In addition, the First Abu Dhabi Bank has been rated the most prominent and safest bank in the United Arab Emirates and the Middle East region. FAB is also a regional leader in sustainability and is part of the MSCI ESG Leaders Index and FTSE4Good EM. For more information, please visit www.bankfab.com/en-eg.

About Visa Inc.

Visa Inc. (NYSE: V) is the world’s leader in digital payments. Our mission is to connect the world through the most innovative, reliable and secure payment network - enabling individuals, businesses and economies to thrive. Our advanced global processing network, VisaNet, provides secure and reliable payments around the world, and is capable of handling more than 65,000 transaction messages a second. The company’s relentless focus on innovation is a catalyst for the rapid growth of digital commerce on any device for everyone, everywhere. As the world moves from analog to digital, Visa is applying our brand, products, people, network and scale to reshape the future of commerce. For more information, visit About Visa, visamiddleeast.com/blog, @VisaNews and @Visamiddleeast.

© Press Release 2021