Women fight the 7 signs of ageing with Total Effect's unique blend of vitamins and minerals

Dubai, UAE, 16th January, 2008 - Olay has long been renowned by beauty editors as a trusted beauty brand that consistently develops great products that deliver amazing results - and now an independent research of 300 GCC women has proved it. The results of the research show that 92% of women in the GCC who have tried Olay Total Effects would recommend it to their friends and family.*

The results speak for themselves; women, who love the skin they're in, trust Olay's to keep their skin looking and feeling fantastic all day, everyday, and they're so happy that they recommend their family and friends to use Olay too.

Olay Brand Manager for the Gulf region, Asim Naseer, said, "The results of this research demonstrates that women in the GCC love Total Effects, because the Total Effects range visibly improves the appearance of the skin - while making a woman's face look and feel beautiful. Women understand that to look after their skin, they need products that are reliable and deliver the benefits that they say they do - that's why the Total Effects range has received such a positive response. "

Each of Olay's Total Effects products has been specially formulated to fight the seven signs of ageing. That's why every Total Effects product will help to reduce the appearance of fine lines and wrinkles with a range of other skin benefits. Total Effects will smooth the skin's texture, even the skin's tone, transform skin dullness, reduce the appearance of pores, diminish blotches and age spots and intensively rehydrate dry skin.

Olay's key ingredient in all of the Total Effects products is VitaNiacin - a mix of Vitamin B3, B5 and Vitamin E which collectively provide moisturisation, anti-ageing skin benefits and anti-oxidant properties for a beautiful, young-looking face; while Vitamin C, Zinc Oxide, Sodium and Magnesium add to a total solution for flawless, beautiful skin.

"All of the Total Effects products are adored by women because they visibly improve the appearance of their skin. Take the example of Total Effects 7 Signs Serum which we recently launched here and has proven hugely popular among the region's women," said Dr. Sameer Zimmo, Olay's Consultant Dermatologist. "The concentrated serum hydrates the skin immediately and the silky smoothers fill out the appearance of lines and wrinkles, while minimizing the appearance of pores and other imperfections".

The range of Total Effects products includes Total Effects 7 Signs Serum, a range of moisturisers including Anti-ageing Anti-Blemish Moisturiser, Total Effects Night Moisturiser, Total Effects Day Moisturiser, and Total Effects Eye Transforming Cream, in addition to Cleansing Milk, Face Wash, and Toner - all specifically targeted to fight the seven signs of ageing skin.

For more information about Olay and products please visit an Olay Beauty Consultant in-store or visit www.olayarabia.com. 

* Independent research tested on 300 women in the GCC

-Ends- 

About P&G:
P&G Beauty products help make beauty dreams real and grooming enjoyable everyday for millions of women and men worldwide.  With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company.  P&G Beauty offers trusted brands with leading technology to meet the full complement of beauty and grooming needs:  Pantene®, Olay®, Head and Shoulders®, Max Factor®, Cover Girl®, Always®,  Sassoon Professional®, Wellaflex®,  Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice 'n Easy®, Venus®, Gillette®, SK-II®, Wella Professionals®, and the luxury or prestige fragrance licenses for Dolce & Gabbana®, Valentino® , Hugo®, and Gucci®.  Please visit www.pg.com for the latest news and in-depth information about P&G Beauty and its brands.

For further information, or an interview with an Olay specialist, please contact:
Jacky Freer
Manning, Selvage and Lee
Tel: +971 4 367 6152
jacky.freer@dubai.mslpr.com

Sheerin Dariani
Manning, Selvage and Lee
Tel: +971 4 367 6155
sheerin.dariani@dubai.mslpr.com

© Press Release 2008