Dubai: This year’s final 3 Day Super Sale (3DSS) shaped up to be a great celebration of Dubai’s world-famous shopping culture, with big names across the city’s retail sector coming together to deliver a great weekend of deals, promotions and entertainment.

Organised by Dubai Festivals and Retail Establishment (DFRE), 3DSS saw prices reduced by up to 90 per cent and a wide range of offers to entice shoppers to explore the city’s biggest and best malls.

DFRE has a strong, strategic partnership with Dubai’s retail sector and continues to play an important role in supporting this key economic driver through exciting events such as 3DSS.

Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said “The second, and last, 3 Day Super Sale of 2020 proved to be another successful edition as we witnessed residents and visitors  heading out in the amazing winter weather to enjoy the huge array of promotions and fun activities that took place around the city.

“We work closely with our partners across the retail sector to make 3DSS an exciting time for residents and visitors. The great ideas our retail partners consistently bring to 3DSS twice a year never ceases to impress, with each edition more enjoyable than the last.”

Mercato Mall and Town Centre Jumeirah were among the venues across Dubai participating in 3DSS. Nisreen Boustani, PR and Corporate Communication Manager of Mercato Mall and Town Centre Jumeirah, said: “The 3 Day Super Sale is part of Dubai’s annual retail calendar that features a full line up of major retail focused festivals, new season launches, mega sales and exclusive retail experiences and attractions aimed at enhancing the city’s retail community and contributing to Dubai’s economic growth and development. During this final 3DSS of 2020, Mercato Mall and Town Centre Jumeirah strictly adhered to all precautionary measures to ensure the health and safety of shoppers and visitors.”

A spokesperson for Meraas’ The Outlet Village, located next to Dubai Parks and Resorts, said: “The Outlet Village, the Tuscan-inspired shopping and leisure destination with a wide range of luxury fashion labels, welcomed shoppers with exciting offers during the 3 Day Super Sale, organised by Dubai Festivals and Retail Establishment.

“The destination rolled out savings of up to 90 per cent across a range of stores, and customers grabbed a great deal and update their winter wardrobe at outlets including Elisabetta Franchi, Armani Outlet, Sacoor One, Hugo Boss, Bebe, Diesel, Fred Perry, Giuseppe Zanotti Design and more.”

Nakheel Malls, which includes Ibn Battuta Mall and the Palm Jumeirah’s Nakheel Mall, hosted special deals and promotions for the 3DSS weekend. Omar Khoory, Managing Director, Nakheel Malls said: “At Nakheel Malls, we were excited to host the 3 Days Dubai Super Sale once more across our assets. This allowed residents and visitors to enjoy shopping for their favorite brands while making significant savings at destinations like Nakheel Mall and Ibn Battuta Mall. Our partnership with DFRE during the 3DSS is a testament to the emirate’s mounting retail calendar and robust global shopping reach.”

Rajiv Suri from Emaar Malls PJSC said: “The Dubai Mall’s 3 Day Super Sale was the perfect opportunity to explore hundreds of big name global brands with local retail stores offering savings of up to 90 per cent. We were delighted to be able to offer customers the opportunity to spend and earn Emirates Skywards Miles on purchases made during the three day event. The 3 Day Super Sale helped to boost Dubai’s retail sector ahead of one of the busiest periods of the year.”

For more details about this year’s 3 Day Super Sale, please visit @DSFsocial or

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About Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism)

With the ultimate vision of positioning Dubai as the world’s leading tourism destination and commercial hub, Dubai Tourism’s mission is to increase the awareness of Dubai among global audiences and to attract tourists and inward investment into the emirate. Dubai Tourism is the principal authority for the planning, supervision, development and marketing of Dubai’s tourism sector. It markets and promotes the Emirate’s commerce sector and is responsible for the licensing and classification of all tourism services, including hotels, tour operators and travel agents. Brands and departments within the Dubai Tourism portfolio include Dubai Business Events, Dubai Calendar, and Dubai Festivals and Retail Establishment.

About Dubai Festivals and Retail Establishment

The Dubai Festivals and Retail Establishment (DFRE) is responsible for developing Dubai’s retail and festival sectors and supporting the positioning of Dubai as a world-class tourism destination with year-round family entertainment, shopping and events.

For further information, please contact:
Dubai Tourism
[+971] 4 201 7631

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