Luxury crossover recognized by Automobile Magazine and TV Program for design and comfort
Cadillac sales are up 22%
Middle East - High profile Middle East media outlets Automobile Magazine and Future TV's Automobile Program have highlighted Cadillac's commitment to quality, design and innovation by awarding the 2010 Cadillac SRX the prize for Best Elegant and Ergonomic SUV. The recognition comes as part of their annual motoring awards, announced this year at the 2010 Abu Dhabi Motor Show.
As leading Middle East motoring titles, the Automobile Awards has been going on since 16 years, and have gained a highly anticipated recognition within the automotive industry. Selection and judging is done through a series of test drives and evaluation by the editorial team, in addition to gathering customer's feedback of the vehicles in review.
"The recognition that 2010 Cadillac SRX is receiving from the highly regarded motoring media outlets demonstrates Cadillac's success in creating a crossover that aims at the heart of one of the industry's strongest categories - the luxury crossover segment." said Fadi Ghosn, Chief Marketing Officer at GM Middle East. "Being recognized by a regional motoring title proves that we are catering to our audience here, and continuing our international standards in the ever important Middle East market, something that makes us very proud."
Middle East customers are increasingly demanding the quality and performance associated with a Cadillac vehicle, with the sales increasing by 22% in the first 11 months of 2010 compared to the same period in 2009. The star performer in terms of sales volume has been the Escalade, followed by the CTS entry level luxury sedan and the SRX luxury mid-sized crossover vehicle.
The Cadillac SRX crossover brings a more dynamic alternative to the luxury crossover segment. It sets the dynamic bench mark with its combination of innovative design, safety features and efficient engine providing a true crossover of luxury and design. The driving experience of the SRX blends the best elements of a sports sedan with the safety and excellent traction capability that crossover and SUV buyers' value.
As award winning cars, Cadillac vehicles set the precedent in the automotive industry, paving the way for innovative features and designs while maintaining the highest level of quality and safety.
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About Cadillac
Cadillac is a leading luxury auto brand since 1902. In recent years, Cadillac has engineered an historic renaissance led by dramatic new designs and global expansion.
The recently launched 2011 CTS Coupe and CTS V Coupe make up the focal point of Cadillac's product line up, which also includes the all new multi award-winning CTS luxury sedan and the world's fastest production V8 sedan, the CTS-V, and the SRX midsize luxury crossover, in addition to the world's most powerful line-up of SUVs: the Escalade, Escalade ESV, Escalade EXT and Escalade Platinum. The Cadillac brand has maintained an iconic presence in the Middle East region for over 84 years. For more media material about Cadillac in the Middle East, please visit http://media.cadillacarabia.com
For more information:
Samer El Khalil
Tel (+9714) 3143333
E-mail samer.elkhalil@gm.com
Fouad Hammad
Tel (+9714 3143320
E-mail fouad.hammad@gm.com
Marwan Abu Ghanem
Tel (+9714) 4055511
E-mail marwan.abu-ghanem@hillandknowlton.com
© Press Release 2010
