Eighth new vehicle to be added to the Cadillac portfolio since 2001.
Dubai, United Arab Emirates - The Cadillac STS, scheduled to make its debut in showrooms all across the region in December 2004, will set new benchmarks in luxury motoring for customers in the Middle East. Recently unveiled at the Beirut Motor Show, it is a significant step in Cadillac's ongoing brand renaissance.
Having been acclaimed a 'show-stopper' during its world-unveiling at the New York Motor Show in April, General Motors was pleased to receive a similar response at the Beirut Motor Show.
"The car has received phenomenal response and has caused significant waves in the international market," said Fadi Ghosn, General Motors' Regional Marketing Manager for Premium Brands. "Targeted at the luxury segment, the Cadillac STS is a testament to our quest for perfection in the art and science of automotive design. The STS is designed to provide the discerning Middle East buyer with an enhanced and unforgettable driving experience."
General Motors, the world's biggest automotive company is creating a new chapter of luxury motoring in the Middle East with the exclusive preview of its , has given an exclusive preview of its brand new luxury performance sedan - the 2005 Cadillac STS - to representatives of its retailer networkto its Middle East dealer network, specially flown into Lebanon for the occasion.. This is ahead of the vehicle's arrival in showrooms across the Middle East in the fourth quarter of 2004.in markets around the globe and proved to be an acclaimed 'show-stopper' during its world-debut at the New York Motor Show in April. . The Cadillac STS will appear in showrooms across the Middle East in the fourth quarter of 2004.
to its outstanding power and road capabilities, the STS is the product of unwavering attention to detail, resulting in a vehicle of outstanding fit and finish, refined performance and purposeful innovation.
The name of the game for the 2005 Cadillac STS is performance, and this stunningstriking vehicle is the first and only vehicle in its segment to offer All Wheel Drive (AWD) configuration. Purchasers will be offered a choice of twoof two engines ; a standard equipment will include a 3.6-liter V6 with variable valve timing while and optional is Cadillac's 4.6-liter Northstar V8 engine.
While the STS is true to Cadillac's performance-oriented roots, a number of chassis refinements ensure a smooth ride that keeps drivers fresh and comfortable without sacrificing the driving experience.
Road impacts and other harsh inputs are effectively absorbed and dissipated through ride-tuned tires, dampers, suspension components and bushings, as well as improved structure in body-to-chassis interfaces and additional refinements in the engine mounts.
StabiliTrak is integrated with the traction control and ABS systems, assisting the vehicle in maintaining the driver's intended path by applying a brake force at any corner of the vehicle independent of the driver's use of the brake pedal.
At first glance, there's no mistaking the STS as anything but a contemporary Cadillac. While its overall shape brings a faster profile and more rake than its CTS sibling, its form is still elegant and graceful. The STS is the largest sedan offering in the Sigma-based family.
Technological appointments on the STS are plentiful, purposeful and driver oriented. Applications include a Keyless Access system with a push button start, Adaptive Remote Start system, (not available in Europe or Russia); Adaptive Cruise Control (ACC); reconfigurable, four-color heads-up display (HUD); Automatic Advanced Crash Notification through OnStar; ), heated and ventilated seats; and heated steering wheel.
and Intellibeam, which automatically switches headlamps from high- to low-beam and back again when oncoming headlamps or forward lighting elements are sensed. (FYI: Intellibeam available in 06MY, No Onstar in ME)
.The 2005 Cadillac STS employs GM's MagneRide magnetic ride control suspension system and with the Nurburgring-tuned handling characteristics it will be a match for any of the competition in terms of the fun-to-drive factor. Prices will also match the competition.
"With its combination of styling, features and performance, the all new 2005 Cadillac STS has meant that while saying goodbye to the Seville marks the end of an era, it also means the opening of an exciting new chapter in the Cadillac renaissance," adds Ghosn.
The Cadillac STS is expected to maintain the growth momentum that the brand has recently enjoyed. Since 1999, Cadillac sales to the trade increased by 39 per cent %per cent and while retail sales increased by an impressive 105 per cent. The momentum continues through 2004 with reflecting the success of the Cadillac sales in Q1 2004 more than doubling across the region when compared to the same period in 2003.
Premium Brands, Fadi Ghosn. "The 2005 Cadillac STS is a further indication of our commitment to reclaim our position as a leading global player in the automotive industry," added Ghosn. "An stunningeye-catching series of all-new vehicles have made their debut over the last three years - the Escalade, Escalade ESV, Escalade EXT, CTS, XLR, CTS-V series and now the STS."
Navigation
GCC customers will benefit from the all-new navigation system featured in the 2005 Cadillac STS. The STS' Navigation System allows drivers to plan their route before setting out on a trip, and receive turn-by-turn route map and guidance with voice prompts throughout their journey. The system's advanced database allows the driver to select their destination from various areas and choices, from street addresses and intersections to destinations stored in the memory and even points of interest around town.
Peace of Mind
All 2005 and onwards Cadillac models come with a free service and maintenance package for 4 years or 100,000km (whichever comes first), in addition to around the clock roadside assistance and General Motor's patented bumper-to-bumper warranty. This unsurpassed care package offers 2005 Cadillac customers an unparalleled sense of security and total peace of mind, enhancing the overall Cadillac experience.
-Ends-
About Cadillac
Cadillac is the luxury vehicle division of General Motors Corporation. It was founded in 1902. The Cadillac brand has been an iconic presence in the Middle East region for over 40 years. Cadillac is currently undergoing a worldwide brand rebirth, investing more than US$4 billion in a designer-led renaissance to unveil a new line-up of products that embody luxury, performance and quality.
This investment is paying off - global sales and market share in recent years have made consistently gains. Cadillac today produces the XLR convertible luxury roadster, the SRX midsize luxury utility, the CTS entry-level luxury sedan, the DeVille luxury full-size sedan and the world's most powerful line-up of SUVs, the Escalade, Escalade ESV and Escalade EXT. The newest member of the Cadillac family, the STS luxury sedan, is set to debut in showrooms across the region in December 2004
For more information:
Saada Hammad Paul Venn
Communications and Public Relations Manager Account Director
General Motors Middle East Hill & Knowlton
Tel Dubai (009714) 3143350 Tel (009714) 3344930
e-mail saada.hammad@gm.com paul.venn@hillandknowlton.com
Press Release 2004
